Senior Art Director

Company Description

We help grow many of the world's most iconic brands at Leo Burnett. We help grow even more of the world's most talented people. You'll find at Leo Burnett an agency built on ideas and dependent upon the people behind them. A culture that doesn't just respect creativity but cherishes it. And a community where the path you choose is your own, the places you can go limitless.

Today, Leo Burnett is one of the most awarded creative networks in the world. We believe creativity has the power to transform human behavior, and we use ours to help our clients' brands discover their "human purpose" and play meaningful, active roles in people's lives.

Overview

The role is for a proficient Art Director, adept at photo manipulation and compositing, has AI knowledge, tasked with conceptualizing and executing innovative visual strategies. This position requires creating compelling visual solutions that attract clients, prospects, talent, and the marketplace to engage with our brand. The ideal candidate will work closely with a copywriter, project manager, marketing directors, technologists, content specialists, and AI tools to realize these ideas, effectively presenting them to captivate the audience and foster brand and business growth. Responsibilities include developing creative ideas that align with both our client's and our business objectives, upholding the company’s standards of creative excellence and professionalism. The role also involves managing multiple projects from inception to completion, utilizing both in-house resources and external vendors, and designing impactful visuals for a variety of digital and traditional media platforms.

Responsibilities

Technical & Product

• Ideate, craft, and execute original and iconic creative concepts in response to client briefs, objectives, or goals
• Is responsible for the proper placement, context, and meaning of every image and graphic element within a creative assignment
• Develop creative ideas that meet both our client's objectives as well as our business objectives, maintaining the company’s expected levels of creative excellence and professionalism
• Present, share and review creative work with creative leadership, buisness leads and Planning Leads as well as members of the Management Team
• Manage multiple projects from concept through to completion, working with both in-house resources and third-party vendors
• Collaborate effectively with Account Management, Planning, and the broader creative team to develop disruptive and iconic work
• Develop creative ideas based on criteria in creative brief and/or direction from senior leadership, collaborating with team members and copywriters
• Create and design visuals across a wide range of on and offline channels
• Create in-brand layouts and experiences by applying graphic design principles such as color, typography, the photographic selection that create a compelling and visually attractive story for audiences
• Provide a rationale for design choices; assure design meets business objectives whilst creating a compelling journey across touchpoints
• Develop a style of the presentation for existing concepts/directions; determine the best format to execute ideas
• Define outlines and storyboards for animations or video (identifying the range of assets to be used, the story to be told)
• Research and identify trends in design language and branding and provide recommendations to our internal teams and partners
  
  

Business Acumen & Operational Efficiency

• 5+ years of work experience and a book brimming with brave ideas and outstanding craft, some that saw the light of day, and maybe some that didn’t
• You’re an artist. Every surface, every channel, every medium, social or otherwise, is your canvas. You’re just where people are
• Strong grasp of social media space and online media jargon and technology
• Strong grasp of AI tools (generative AI and LLM)
• Ability to work under pressure and meet deadlines in a fast-paced creative environment
• Ability to effectively and appropriately interact with co-workers at a variety of levels, across many disciplines
• Naturally well organized and unfazed when working towards deadlines
• Ease to express creative ideas clearly and concisely.
• Understand communication as an integrated “whole” and not as something on / off.
• Adobe CC domain and web design and adobe premiere knowledge for the assembly of audiovisual models.
• Any level of Motion graphic skills.
  
  

Innovative & Analytical Mindset

• Demonstrable experience creating and designing offline and online campaigns.
• High level of involvement, commitment, and responsibility.
• Knowledge of interactive exteriors, websites, e-mailings, landings, campaigns on RRSS Instagram, Facebook, etc.
• Has a strong POV but also has an open mind; is ready to listen and learn.
• Has strong technical design skills across a variety of programs.
• Understands the “best in class” use of each platform. Knows what it means to be making something interesting, engaging, and creative in the world today.
• Ability to concept innovative ideas and tactics that people will talk about. Always envisioning the potential outcomes of each idea
  
  

Qualifications

• 5+ years of work experience and a book brimming with brave ideas and outstanding craft, some that saw the light of day, and maybe some that didn’t
• You’re an artist. Every surface, every channel, every medium, social or otherwise, is your canvas. You’re just where people are
• Strong grasp of social media space and online media jargon and technology
• Adobe CC domain and web design and adobe premiere knowledge for the assembly of audiovisual models.
• Any level of Motion graphic skills.
• Demonstrable experience creating and designing offline and online campaigns.
• Knowledge of interactive exteriors, websites, e-mailings, landings, campaigns on RRSS Instagram, Facebook, etc.
• 3d skills of any level.
• Has strong technical design skills across a variety of programs.
• Understands the “best in class” use of each platform. Knows what it means to be making something interesting, engaging, and creative in the world today.
• Ability to concept innovative ideas and tactics that people will talk about. Always envisioning the potential outcomes of each idea
• A versatile team player; able to work alone or in a team and able to take direction from creative directors.
  
  

Additional Information

R-2941L-921