Sales Manager (Specialty Coffee) - Yousef Al-Rajhi Group

Job Title: Sales Manager – Coffee Industry

Location: Riyadh, Saudi Arabia
Employment Type: Full-Time

About the Role:

We are seeking an experienced Sales Manager with a strong background in the coffee industry to lead sales growth, develop new business channels, and drive revenue across multiple segments. The ideal candidate will come from well-known coffee brands or specialty coffee chains and must have a solid understanding of coffee operations, B2B sales, partnerships, and market trends in Saudi Arabia.

Key Responsibilities:

• Develop and execute sales strategies to achieve revenue targets across all channels (B2B, corporate, wholesale, and partnerships).
• Identify and secure new business opportunities, including corporate clients, offices, hotels, and retail partners.
• Build and maintain strong relationships with key clients and strategic partners.
• Present brand offerings, coffee programs, and service packages to potential customers.
• Monitor sales performance, prepare forecasts, and share regular reports with management.
• Collaborate with operations, marketing, and product teams to ensure seamless service delivery and customer satisfaction.
• Conduct market analysis to stay updated with industry trends, competitor activities, and pricing strategies.
• Drive brand visibility and expansion by engaging with new sales channels and revenue streams.
• Represent the brand in events, exhibitions, and business meetings when needed.
• Train and guide the sales team to enhance performance and achieve targets.
  

Qualifications & Experience:

• Bachelor’s degree in Business Administration, Marketing, or a related field.
• 5–8 years of experience in sales within the coffee industry, preferably from well-known brands such as Starbucks, Dunkin’, Costa Coffee, Half Million, Address Coffee, or similar specialty coffee chains.
• Proven track record of meeting or exceeding sales targets.
• Strong understanding of coffee products, café operations, and market dynamics in KSA.
• Excellent communication, negotiation, and presentation skills.
• Ability to build relationships and manage key accounts effectively.
• Strong analytical skills with knowledge of sales metrics, CRM tools, and reporting.
• Self-motivated, result-oriented, and able to work in a fast-paced environment.
• Fluency in English (Arabic is an advantage).
• Must be based in Saudi Arabia with knowledge of the local F&B and coffee market.
  

What We Offer:

• Competitive salary package with incentives.
• Opportunity to work in a rapidly growing coffee brand environment.
• Room for career growth and leadership development.