Public Relations Specialist

About the Role

Waad Aloqaili is seeking a skilled and detail-oriented Public Relations Specialist to lead and manage the brand’s external communications. This role is critical in shaping the public image of the fashion house across media, influencers, partnerships, and official appearances.

The ideal candidate combines strong communication and writing skills in both Arabic and English with a sharp visual sense aligned with luxury brand identity. This position serves as the main link between the brand and the outside world ensuring every public appearance reflects the house’s values and elegance.

Key Responsibilities

• Draft official press releases and public statements that reflect the brand’s identity

• Coordinate interviews, media coverage, designer commentary, and platform communication

• Build and maintain a live database of journalists, editors, content creators, and PR contacts

• Monitor and analyze brand appearances across press, magazines, and digital media

• Coordinate with public figures and celebrities on collaborations and appearances

• Manage the gifting and seeding process with a focus on brand-aligned presentation and coverage

• Propose strategic partnerships and recommend talent based on event type, audience, and market positioning

• Represent the brand in events, exhibitions, and official functions when senior management is unavailable

• Prepare official responses during urgent media inquiries or public relations challenges

• Oversee brand presence at conferences, shows, and exhibitions in coordination with creative and production teams

• Build relationships with embassies, cultural institutions, committees, and high-profile organizations

• Develop creative PR partnerships with high-end restaurants, hotels, and events to elevate brand presence

• Manage VIP guest invitations for brand events, including guest list, confirmations, reception, and protocol

• Coordinate with media representatives during events to ensure strategic coverage

• Draft welcome speeches and messages on behalf of the designer for formal occasions and partnerships

Requirements

• Bachelor’s degree in Public Relations, Media, Marketing, or a related field

• Minimum 2 years of experience in luxury fashion, premium media, or high-end PR

• Strong writing and messaging skills in both Arabic and English

• Ability to professionally engage with VIPs, press, and institutional partners

• Visual sensibility that aligns with luxury fashion aesthetics

• Strong organizational skills and the ability to manage press activity under time-sensitive conditions