PR & Event Manager - KSA

Position Purpose

The KSA PR & Events Manager is responsible for overseeing and implementing the SEPHORA MIDDLE EAST PR strategy in KSA – Sephora’s fastest growing market and a strategic, prominent region Build relations with key influencers and KOLs and establish new partnerships that are relevant for the brand in the local Saudi market. She/he will also be responsible for liaising with third party partners to execute plans, events, and activities in KSA in line with the brand DNA

Key Accountabilities

PR ACTIVITIES:

• Overseeing the implementation of PR campaigns / strategy in KSA and developing key commercial relationships in KSA
• Analysis and tracking of PR campaigns and reporting results to PR & Events Director
• General administration including management of the KSA press budget in liaison with the PR & Events Director and regional team
• Maintain a keen understanding of trends, the latest PR/social media advancements and relevant campaigns and make appropriate recommendations regarding PR communication strategy surrounding them
• Ensuring all communication fits the Sephora Middle East brand image and relays the appropriate message
• Collaborate with the Pro team in KSA to secure relevant PR opportunities for them with influencers and media in alignment with the business priorities
• Identify key moments relevant to the market to talk about the brand

EVENTS MANAGEMENT

• Liaise with event agency partners to execute plans and activities for Sephora Middle East KSA events in line with the brand DNA
• Assess and identify key opportunities for sponsorships and other partnerships and manage relations with third parties

INFLUENCER MARKETING

• Leverage existing influencer and talent relationships and cultivate new contacts
• Identify, establish and manage on-going influencer programs
• Build strong relationships with social influencers through seeding programs and regular communication
• Research and identify key influencers, talents and KSA based media in designated verticals
• Secure and negotiate earned placements including reviews, news items, giveaways, video segments, etc. in alignment with the business priorities
• Tracking company and campaign mentions with influencers and distributing internally.
• Work on purpose led activations and create meaningful partnerships and activations.

Skills, Experience and Personality

SKILLS:

• Microsoft PowerPoint & Excel
• Excellent presentation skills
• Able adapt him/herself to any situation
• Excellent communication skills
• Strong data analytical skills- curiosity to work with new tools and able to derive key strategic decisions

COMPETNCIES & CHARACTER

• Responsiveness and ability to manage multiple actions at once
• A creative mind partnered with the ability to find the best practical solutions
• Vast knowledge of social media
• Ability to build strong relationships with key people / influencers or organizations
• High level of energy, enthusiasm, and motivation

WORK EXPERIENCE

• Minimum 5+ years’ experience of PR/Events either agency or client side. Managerial experience preferred.
• Proven experience in coordinating and managing effective PR campaigns through various channels
• Experience necessary in a media, beauty, or retail environment (knowledge of beauty sector would be a plus)

LANGUAGES

• Arabic mandatory + English