Director of Tourism Sales & Marketing

Compensation: SAR 35,000 - 40,000 monthly + 10% commission on gross profit

Job Overview

Business Development Director who combines strategic vision with hands-on execution to spearhead our expansion into Saudi Arabia's booming entertainment and experiential landscape. This is a rare opportunity to build 3 am's presence from the ground up as the Kingdom's premier partner for immersive installations, brand activations, and experiential content. You'll be the architect of 3 am's Saudi strategy, building relationships with government entities (QSAS, PIF portfolio companies), tourism authorities, entertainment developers, museums, and leading brands.

This isn't traditional sales—you're partnering with visionary clients to create unforgettable experiences that blend cutting-edge technology with authentic Saudi storytelling.

Responsibilities

Strategic Market Development

• Develop and execute 3 am's KSA market entry and growth strategy
• Build a robust pipeline targeting SAR 15M+ in the Year 1 contract value
• Position 3 am as a thought leader through strategic industry presence
• Monitor Vision 2030 initiatives and identify alignment opportunities
  
  

Relationship Building & Sales

• Establish relationships with key decision-makers at government entities, PIF companies, tourism authorities, and cultural institutions
• Develop partnerships with entertainment venues, museums, hotels, and major developers
• Lead end-to-end sales process from qualification through contract signature
• Navigate complex, multi-stakeholder procurement processes (6-18 month sales cycles)
• Create compelling proposals that articulate 3 am's unique value proposition
  
  

Collaboration & Market Intelligence

• Work with UAE creative and technical teams to develop innovative, feasible solutions
• Ensure smooth project handovers with clear client expectations
• Represent 3 am at the Saudi Event Show, SEA Expo, and major industry forums
• Track competitor activities and market trends
  
  

Team Building

• Build and mentor a local KSA business development team as the market scales
  
  

Qualifications

Required Experience

• 8+ years in business development/sales leadership in Saudi Arabia
• Proven track record closing deals valued at SAR 2M+ each
• Direct experience in experiential marketing, immersive installations, exhibitions, entertainment venues, events production, museums, or design-build projects
• Success working with Saudi government entities, PIF portfolio companies, or major cultural/tourism institutions
• Vision 2030-aligned project experience strongly preferred
  
  

Network & Skills

• Established network within the KSA entertainment, tourism, cultural, or hospitality sectors
• Existing relationships with government decision-makers and key industry players
• Exceptional communication in Arabic and English (written and verbal)
• Strategic thinking with the ability to execute tactical plans
• Consultative selling approach and cultural intelligence for the Saudi business context
• CRM proficiency and disciplined pipeline management
  
  

Personal Attributes

• An entrepreneurial mindset is comfortable building from zero
• Patience and persistence for long sales cycles
• Relationship-first orientation, understanding Saudi business culture
• Passion for Saudi Arabia's cultural transformation
• Collaborative spirit working with international teams
  
  

Education

• Bachelor's degree required; MBA preferred
• Based in Riyadh with a willingness to travel within KSA and occasionally to the UAE
  
  

Benefits & Compensation

Base Salary

• SAR 35,000 - 40,000 monthly (SAR 420,000 - 480,000 annually)
  
  

Commission Structure

• 10% of gross profit on all closed deals (uncapped)
• Transparent calculation, monthly payouts upon client payment