Director of Marketing and Communication

Company Description

Sofitel Riyadh Hotel & Convention Center: A Symphony of French Elegance and Saudi Arabian Warmth

The Sofitel Riyadh is dedicated to providing a five-star experience characterized by luxury, elegance, and impeccable service. The hotel's commitment to personalized attention ensures that each guest's stay is not just comfortable but memorable. Blending urban sophistication with refined opulence, the Sofitel Riyadh creates an atmosphere where every detail is thoughtfully curated to offer a unique and unforgettable experience.

By joining us, you will become a Heartist, because hospitality is, first and foremost, a work of heart.

You will join a caring environment and a team where you can be all you are. You will be in a supportive place to grow, to fulfil yourself, to discover other professions and to pursue career opportunities, in your hotel or in other hospitality environments, in your country or anywhere in the world!

You will enjoy exclusive benefits, specific to the sector and beyond, as well as strong recognition for your daily commitment.

Everything you will do with us, regardless of your profession, will offer a deep sense of meaning, to create lasting, memorable and impactful experiences for your customers, for your colleagues and for the planet.

Hospitality is a work of heart,

Join us and become a Heartist.

Job Description

This role oversees and leads all marketing & communication efforts in the hotel. The Director of Marketing and Communication is responsible to create and promote on-brand messaging to customers through various channels with the goal of enhancing the image of the hotel, driving consumer awareness, increasing market share, and building brand awareness.

Key Roles & Responsibilities

• Manage all activities within the marketing department, ensuring all brand standards are followed.
• Create & execute the annual strategic and seasonal marketing/ communications plan according to budget.
• Serve as the hotel s primary brand ambassador, ensuring that brand guidelines are followed.
• Develop the hotel s communication strategies and execute the luxury marketing campaigns in conjunction with the Sales, Spa, Food and Beverage departments to ensure profit growth and brand exposure.
• Plan and oversee the hotel s advertising and promotional activities.
• Manage the hotel s creative agency to develop all marketing collateral, promotional pieces, and advertising campaigns.
• Develop strong relationships with the media as well as with tourism industry partners.
• Leverage existing media relationships and cultivate new contacts within business and industry media.
• Responsible for the planning and execution of compelling consumer and media content creation as well as creative agency briefing (including copy writing, photo/video shootings) ensuring delivery in adherence with brand guidelines and hotel positioning.
• Plan and oversee the hotel s advertising and promotional activities.
• Pro-actively identify relevant marketing/ brand partners for the hotel and manage these. relationships profitably to raise hotel awareness, drive demand, deepen loyalty and enrich brand experience.
• Verify all advertising for the hotel in digital channels is in alignment with brand voice.
• Build and maintain positive relations with Accor Corporate and Regional offices.
• Oversee photo and video shoots for the hotel and seasonal campaigns.
• Other duties as assigned.
  
  

Qualifications

• Bachelor s degree in Marketing, Business, or related major.
• Minimum 5 years experience in the marketing, digital or related professional area.
• Hospitality marketing or advertising agency experience preferred.
• An experienced marketing expert, a dynamic and self-driven, creative individual.
• An engaging and empathic leader.
• A passionate individual with experience in marketing; traditional & digital; as well as e-commerce and communication (PR).
• Strong luxury hotel background is preferred.
• Fluency in English, written and spoken.