Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Department: Marketing

Location: Al Salama Hospital – Jeddah, Saudi Arabia

Reports To: Digital Marketing Manager

Role Purpose

The Digital Marketing Specialist is responsible for growing and managing the hospital’s digital presence and fostering meaningful engagement with the community. This role includes executing digital marketing strategies, managing social media platforms, responding to community inquiries, and contributing to marketing campaigns that align with the hospital’s mission to deliver exceptional and compassionate healthcare

Key Responsibilities

1. Community Engagement

• Manage, monitor, and grow the hospital’s presence across key social media platforms (Instagram, X, Facebook, LinkedIn, etc.)
• Respond to patient and community inquiries promptly, professionally, and with empathy
• Foster relationships with the online community to enhance trust and loyalty
• Address online reviews and feedback across platforms with discretion and professionalism
• Collaborate with the Customer Experience team to ensure a consistent patient-centric approach

2. Digital Marketing Strategy & Execution

• Implement digital marketing strategies aligned with hospital objectives and campaigns
• Manage and schedule content across social media, the hospital website, blogs, and email marketing platforms
• Oversee paid digital campaigns (Google Ads, Meta Ads), ensuring timely updates and budget efficiency
• Drive SEO and SEM strategies to enhance online visibility and search engine performance
• Use analytics tools (e.g., Google Analytics, Meta Insights) to monitor and report on digital performance metrics
• Identify digital trends, insights, and growth opportunities to enhance campaign outcomes and innovation

Skills & Qualifications

Essential Minimum Requirements

• Bachelor’s Degree in Marketing or a related field
• 2–3 years of experience in digital marketing and community engagement
• Proficiency in Arabic and English, both written and verbal
• Solid understanding of digital advertising platforms (Google Ads, Meta Ads)
• Experience with analytics tools, social media management platforms, and content publishing systems
• Strong interpersonal skills and ability to manage sensitive topics with professionalism

Desired Certifications

• Google Ads Certification
• Google Analytics Certification
• Google Digital Marketing Certification (Fundamentals or equivalent)