Brand Manager

Novartis


Date: 3 weeks ago
City: Riyadh
Contract type: Full time
Summary

Development, implementation and accountability for operational plans which optimise profitability, market share and revenue growth for a Kesimpta in the short and long term.

About The Role

Major Accountabilities:

  • Proactive development of marketing and promotional mix to meet brand objectives and customer needs.
  • Monitor business performance and external environment via appropriate tools to deliver corrective action as required to meet business objectives.
  • Liaison with external agencies to deliver initiatives for Kesimpta
  • Accurate management of budgets for Kesimpta.
  • Creates and delivers operational plans appropriate to life cycle of brand to optimise return for Novartis.
  • Delivery of sales targets
  • Full accountability for brand and delivery of all programmers related to it.
  • Understanding and use of marketing principles and C4 process to deliver to customer needs
  • Multiple Sclerosis disease and market understanding to develop customer insights through appropriate techniques/tools
  • Support and Build team to achieve team goals
  • Management of external agencies to meet team goals
  • Acts as Kesimpta brand champion to create enthusiasm and focus internally and with external customers and agencies.

Key performance indicators/ Measures of success

  • Manage and optimize relationships with all relevant external agencies and patient (and other) groups through development of effective relationships.
  • Full financial accountability of advertising and promotion budgets
  • Full understanding and use of key market research approaches and giving recommendations and acting on results that create positive business outcome.
  • Deliver 90% of operational plan, on time and to a high standard.
  • Manage all components of a Kesimpta components as priority brand.
  • Build and develop strategic forecasting from a robust patient model.
  • Launch a line extension, new campaign, commercial program, and/or generic defense.

Job Dimensions

  • Number of Employees: 0
  • Financial responsibility: Contributes to overall sales target
  • Impact on the organization: Medium - High

Ideal Background

  • Education: University degree or equivalent in Science, Marketing or Business qualification.
  • Experience: At least 3-5 years field sales experience or related marketing services experience and brand management experience.
  • Languages: Fluent in English and Arabic.

Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture

Join our Novartis Network: Not the right Novartis role for you? Sign up to our talent community to stay connected and learn about suitable career opportunities as soon as they come up: https://talentnetwork.novartis.com/network

Benefits and Rewards: Read our handbook to learn about all the ways we’ll help you thrive personally and professionally: https://www.novartis.com/careers/benefits-rewards

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