Marketing Director - Kings League MENA

About the Kings League
Created and organized by Kosmos, the Kings League has become a global phenomenon that has revolutionized the way we understand football and sports. A new 7-a-side football league with teams chaired by the world's best streamers and content creators, with revolutionary rules aimed at uniting the best of football with the latest trends in esports and new ways of communicating and understanding the world. In this sense, the Kings League has not only managed to "reimagine the game," but has also elevated sport and entertainment to a new dimension, making it more accessible to all audiences.

Main Responsibilities

• Drive brand growth, increase market visibility, generate qualified leads and maximize marketing ROI.
• Marketing Strategy: Develop and execute the company's marketing strategy, aligned with overall business objectives. Define market segments, identify opportunities and establish measurable objectives for the marketing team.
• Team Management: Lead and supervise a cross-functional team of marketing professionals, including specialists in digital marketing, communications, branding, events, among others. Foster the professional development of the team and ensure effective collaboration among members.
• Planning and Budgeting: Develop and manage the marketing budget, allocating resources efficiently to achieve established objectives. Plan short and long term marketing campaigns and activities, ensuring consistency with the overall company strategy.
• Brand Development: Oversee the creation and maintenance of brand identity, ensuring it is communicated effectively across all channels and touch points.
• Digital Marketing: Oversee digital marketing strategy, including social media, SEO, online advertising, content marketing and other digital initiatives.
• Analytics and Measurement: o Evaluate the effectiveness of marketing strategies and tactics by tracking relevant KPIs and analyzing data. Use the information gathered to make continuous adjustments and improvements to the marketing strategy.

Requirements

• Previous experience in marketing roles with progression into leadership positions.
• Studies in Marketing, Communications, Business Administration or related field (preferred).
• In-depth knowledge of traditional and digital marketing strategies.
• Strong analytical skills and ability to make informed data-driven decisions.
• Excellent verbal and written communication skills.
• Ability to manage teams and foster a collaborative work environment.
• Creativity and innovative mindset.
• Knowledge of the industry or market in which the company operates.