用户运营专家

About Us

Keeta, the international subsidiary of Meituan—the global delivery giant—is on a mission to transform food and consumer product delivery worldwide. With our core belief: "We help people eat better, live better," we're taking innovation to the global stage. Our story began in 2023 in Hong Kong, China, where we became an industry leader in under a year. Building on that momentum, we entered Saudi Arabia in 2024 and soon expanded to over 20 cities. In 2025, we accelerated further, launching in Qatar, Kuwait, and the UAE within a remarkable 40-day span. This was followed by our entry into Brazil, progressing from a pilot in Santos and São Vicente to an official launch in São Paulo, with more destinations ahead.

What You'll Do

用户行为数据监控与分析 1、搭建并维护用户转化和留存核心指标体系，覆盖拉新、首单、复购、留存等关键阶段。 2、实时监控用户行为、补贴工具使用、活动转化路径等数据，识别运营策略中的机会与风险点。 补贴策略制定与运营支持 1、基于用户生命周期与分层模型，制定针对新客、沉默用户、流失用户等群体的差异化补贴策略（如新客立减、满减、返现券等）。 2、联动产品与B端运营团队配置最优激励方案，设计人群×工具的组合策略，提升激活率与留存转化率。积极协助产研部门优化投放工具和数据基建，提高效果广告的投放效率。 策略效果复盘与优化闭环 1、跟踪每项补贴/激励策略执行结果，输出效果归因、路径分析与ROI评估。 2、基于复盘结果持续优化激励策略组合，形成标准化的策略评估模型与策略沉淀。 3、定期输出月/周分析报告，为用户运营策略提供数据支持与优化方向。

What We Need From You

1、本科及以上学历；理工科，商科等相关专业优先；海内外名校毕业优先。 2、5年以上用户运营或补贴策略分析经验。 3、有电商、O2O或本地生活平台背景者优先验。 4、有海外互联网产品从业经验优先。 5、结果导向，数据敏感，具备较强业务理解与落地推动能力。 6、熟练掌握SQL、Python7、有用户分层、转化路径、补贴ROI等分析经验。

What Makes This Role Exciting

加入我们，您将与全球团队合作，推动外卖平台在国际市场的创新与增长，享受广阔的职业发展机会。