Sponsorship Specialist

Job Purpose

The Sponsorship Specialist is responsible for developing, managing, and executing sponsorship strategies to support the organization’s events, programs, and initiatives. This role focuses on building strong relationships with partners and sponsors, negotiating sponsorship deals, and ensuring successful delivery of all partnership obligations. The Sponsorship Specialist plays a vital role in enhancing brand visibility, generating revenue, and creating mutually beneficial collaborations.

Key Responsibilities

• Identify and pursue new sponsorship opportunities aligned with organizational goals and target audiences.
• Build and maintain strong relationships with current and potential sponsors, partners, and stakeholders.
• Develop sponsorship proposals, presentations, and marketing materials to effectively communicate value propositions.
• Negotiate sponsorship agreements and ensure all deliverables and contractual obligations are met.
• Coordinate with internal teams (marketing, events, communications, etc.) to ensure successful execution of sponsorship activities.
• Track sponsorship performance, prepare reports, and provide insights to optimize future partnerships.
• Support event planning and ensure sponsor branding, visibility, and engagement meet agreed-upon standards.
• Stay updated on market trends, competitor activities, and best practices in sponsorship and partnership development.
  
  

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 4 years of experience in sponsorship management, partnership development, or corporate relations.
• Strong negotiation, presentation, and communication skills.
• Proven ability to build and maintain client relationships.
• Excellent organizational and project management abilities with attention to detail.
• Ability to work collaboratively with cross-functional teams and manage multiple projects simultaneously.
• Proficiency in Microsoft Office and familiarity with CRM or sponsorship management tools is a plus