SPECIALIST, CRM & REPORTING
alfanar

Job Purpose
Responsible for managing the CRM system, ensuring data accuracy, generating sales reports, building Power BI dashboards, and delivering data-driven insights to support sales and marketing performance.
Key Accountability AreasData Management & CRM Maintenance
• Manage and update customer and lead data in the CRM system.
• Handle data entry, uploads, exports, and ongoing CRM maintenance.
• Oversee customer registration, ensuring all information is accurate and complete.
• Manage user access to customer portals, maintaining proper permissions and security.
• Ensure data accuracy and quality through regular audits and cleaning processes.
• Serve as the main point of contact for data quality, process improvement, and system configuration tasks.
• Coordinate with IT teams and CRM vendors to implement system improvements and resolve issues.
Reporting & Analytics
• Build and maintain Power BI dashboards for real-time tracking of sales, leads, and marketing campaigns.
• Generate daily, weekly, and monthly sales reports for management and sales teams.
• Analyze sales trends, customer behavior, and lead conversion rates to identify opportunities.
• Track and report on marketing campaign performance.
• Provide insights and recommendations to optimize sales and marketing performance.
• Interpret data accurately and deliver clear, data-driven insights to stakeholders.
Collaboration & Process Improvement
• Collaborate with marketing teams to validate and segment leads effectively.
• Work with sales teams to maintain a solid and actionable contact database
HR Proficiency:
- Ability to obtain updated soft and technical skills related to the job
- To have a vision and a plan for the career path and how to achieve it.
Delivery:
- Perform the planned activities to meet the operational and development targets as per delivery schedules.
- Utilize resources effectively to achieve objectives within efficient cost and time.
- Provide a periodic report formatted by detailing the deviation and execution of planned tasks.
Problem-Solving:
- Solve any related problems arise and escalate any complex operational issues.
Quality:
- Ensure quality requirements to develop effective quality control and processes including specifications for products or processes or related activities.
Business Process Improvements:
- Coordinate well-defined written systems, policies, procedures, and seek automations opportunities as much as possible.
Compliance:
- Comply to related policy and procedures and work instructions.
Health, Safety, and Environment:
- Ensure compliance of relevant safety, quality, and environmental management procedures and controls within defined area of work activity to guarantee safety, legislative compliance, and delivery of high-quality products/services.
Profile description:
Alfanar is a Saudi company with an international presence, primarily engaged in the manufacturing and trading of a wide variety of low, medium, and high voltage electrical products, in addition to its portfolio of conventional and renewable energy solutions, oil and gas, water treatment, infrastructure, technical services, and digital solutions.
The hub of alfanar’s manufacturing operations is Medinet alfanar Alsinaiya, a 700,000 square-meter complex located in Riyadh. The complex houses an array of ultra-modern manufacturing facilities and laboratories equipped with state-of-the-art technologies and staffed with highly skilled professionals.
alfanar derives its success from its commitment to providing the highest quality standards to its customers, and the continuous development of its human capital, who alfanar considers its most valuable asset. With this in mind, alfanar promotes a proactive work environment where its employees are always valued, nurtured, and empowered to fuel their pride in being part of alfanar.
For more information about alfanar, please visit alfanar.com
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