Senior Social Media Specialist

Bayut is the number one property portal in the Kingdom, connecting millions of users across the country. We are committed to delivering the best online search experience. As part of Dubizzle Group, Bayut is alongside some of the strongest classifieds brands in the market. With a collective strength of 5 brands, we have more than 123 million monthly users that trust in our dedication to providing them with the best platform for their needs.

As the Senior Social Media Specialist, you will be responsible for developing, implementing, and managing our social media strategy to enhance our online presence, engage our audience, and drive business goals. You will have to be a creative thinker with strong analytical skills and a deep understanding of social media trends and platforms.

In this role, you will:

• Develop and Implement Social Media Strategy: Create, execute, and manage comprehensive social media strategies that align with the company's marketing and business goals;
• Content Creation and Management: Develop engaging, high-quality content for various social media platforms, including X, Instagram, Snapchat, TikTok, LinkedIn, and others;
• Community Management: Monitor and engage with our social media community. Manage responses, comments and messages promptly and professionally;
• Analytics and Reporting: Track, analyse, and report on social media performance metrics, providing actionable insights and recommendations for improvement;
• Trend Analysis: Stay up-to-date with the latest social media trends, tools, and best practices, and apply this knowledge to enhance our social media presence;
• Collaboration: Work closely with the marketing, PR, and design teams to ensure a cohesive brand messaging and effective execution;
• Training and Mentorship: Provide guidance and training to junior team members, fostering a culture of continuous learning and improvement

• Bachelors in Marketing or Business Administration

• Minimum 5 years of experience in Social Media management with a proven track record
• Good knowledge of the property market;
• Depth knowledge of social media;
• Depth knowledge of Media Production and creative process;
• Proficiency in video editing software and photo editing tools
• Strong understanding of social media platforms, algorithms, and best practices;
• Excellent written and verbal communication skills in Arabic and English;
• Proficient in using social media management tools (e.g., Hootsuite, Buffer) and analytics tools;
• Creative mindset with the ability to generate innovative ideas and content;
• Strong analytical skills with the ability to interpret data and make data-driven decisions;
• Strong organisational and project management skills
• Ability to work independently and collaboratively in a fast-paced environment;
• Ability to analyse campaign reports to identify required optimisations;
• Professional attitude;
• Excellent people management skills

• High-performing and fast-paced work environment
• Comprehensive Health Insurance
• Rewards and recognition
• Learning & Development

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Bayut is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.