Senior Manager B2B Marketing and Events

Team: Marketing Strategy & Campaigns

Activity: Full-time

Role grade: Senior Manager (7)

Direct reports: 0

Indirect reports: 0

Reporting to: Director Marketing Strategy & Campaigns

Role location: Riyadh, Saudi Arabia

Job Purpose: We are seeking a seasoned B2B Marketing and Events professional to spearhead the development, planning, and execution of B2B events like our inaugural New Global Sport Conference (NGSC). This role focuses on delivering a premier conference experience that connects industry leaders, enhances our brand’s reputation, and establishes a strategic platform for networking and thought leadership in the global sports arenas. The ideal candidate will have a strategic mindset and a proven track record of planning and executing successful B2B events.

Duties and Responsibilities

• Plan, manage, and execute high-profile B2B events like the NGSC.
• Develop and implement an overarching event strategy, aligning with company goals, target audience needs, and the latest industry trends in sports and technology.
• Develop and implement comprehensive B2B marketing strategies to enhance brand awareness and generate leads.
• Create a comprehensive project plan detailing budgets, timelines, vendor partnerships, and resource allocation to achieve event objectives.
• Build and maintain strong relationships with corporate partners, sponsors, and key industry stakeholders.
• Analyze market trends, customer insights, and competitive landscape to build marketing strategies and identify growth opportunities.
• Work closely with the content, digital marketing, and PR teams to ensure cohesive and effective marketing communications.
• Manage the B2B marketing budget, ensuring efficient allocation of resources and maximum ROI.
• Monitor and report on the effectiveness of marketing campaigns and events, using data-driven insights to refine strategies and tactics.
• Lead an external team of agencies, fostering a collaborative and high-performance work environment.
• Conduct a thorough post-event analysis, including data collection, attendee feedback, and lessons learned, to measure event success and identify areas for improvement.
  
  
  

Education And Experience

• Bachelor’s degree in marketing, media, or equivalent.
• 8+ years of extensive experience in B2B event management and marketing
  
  
  

Knowledge, Skills, And Abilities

• Proven experience in developing and executing large-scale B2B conferences.
• Strong understanding of B2B marketing principles and best practices.
• Exceptional project and budget management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
• Excellent communication and interpersonal skills, with the ability to build and maintain relationships with key stakeholders.
• Experience in managing external agencies
• Strategic thinker with a creative mindset and the ability to develop innovative marketing solutions.
• Proficiency in marketing analytics and the ability to leverage data to drive decision-making.
• Prior esports industry experience is preferred
• Very good communication, negotiation, and presentation skills.
• Very good written and verbal communication skills in English.
  
  
  

Our Perks:

• Relocation support
• Transportation allowance
• Competitive compensation
• Housing allowance
• VIP medical insurance
• Opportunity to work on a new exciting project with a group of passionate professionals. You will get the freedom to excel and make a real impact
  
  
  

Diversity disclaimer

Our mission is to build a diverse organization where our members, regardless of background or identity, have a sense of belonging. We genuinely believe that thanks to creating a collaborative environment where different perspectives are valued, we can achieve more. Together, we want to reshape the boundaries of what is achievable in the esports domain.