Market Activation Representative - KSA

BRF


Date: 2 weeks ago
City: Riyadh
Contract type: Full time
Have you ever imagined to be part of one of the biggest food companies in the world?

Nourish life is our commitment. This is not limited to food production – it extends to projects, initiatives and causes we embrace. In order to deliver quality products, we have a team dedicated to innovating every day. We have more than 100,000 employees worldwide. A large team that has a global vision, without leaving aside the local needs.

Each member of our team is important to make BRF one of the largest food companies in the world. We are guided by values that serve as a compass for our work. Ethics in all actions, transparency in our value chain and innovation are non-negotiable points for us.

Come and join us to be part of this food giant!

BRF values and promotes an inclusive and diverse culture. We consider persons with disabilities for all our opportunities.

Job Description


  • Execute the market activation strategy by identifying and onboarding new customer accounts.
  • Collaborate with Sales Executives to define optimal customer profiles per branch/channel.
  • Ensure all newly acquired accounts are registered, documented, and transitioned properly.
  • Maintain daily reports on progress, customer pipeline, and activation metrics.
  • Participate in local market visits, trade outreach, and territory mapping.
  • Support TT Channel Supervisors in achieving account opening targets and regional expansion goals.
  • Contribute to weekly performance reviews and suggest improvements for outreach efficiency.
  • Work closely with commercial teams to align activation efforts with product launches and promotions.
  • Full utilization of the handheld devices to utilize all features for work smoothness and HHD KPIs achievement
  • Build relationships with customers decision makers
  • Supervision on the merchandisers daily performance to maintain, smooth delivery receiving, shelf and back door spaces, FIFO management, promotional execution and provide all required support through the available relationships
  • Comply with BRF Sustainability Policy guidelines, ensure adherence to BRF Sustainability Plan through activities in its routines that promotes compliance with the indicators and global ESG (Environmental, Social and Governance) commitments of the Company, ensuring the connection between its actions and sustainable development in the BRF chain.


Academic Background


  • Bachelor’s or Diploma degree in any administrative field


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