Sales Strategy Manager

Bel Group is a major player in the food industry through portions of dairy, fruit and plant-based products, and one of the world leaders in branded cheeses. Its portfolio of differentiated and internationally recognized brands includes The Laughing Cow, Kiri, Babybel, Boursin Nurishh, Pom'Potes and GoGo squeeZ, as well as some 30 local brands. Together, these brands helped the Group generate sales of €3.6 billion in 2022.

Do you want to join a company with strong brands that puts consumers and responsibility at the heart of the decision-making process? Then Bel is made for you!

Are you bold, pragmatic, and determined? Do you want to contribute to the transformation of an international agri-food company? Them come join us and measure the impact of your talent and energy in realizing an ambitious and sustainable company project!

#IWorkForAllForGood

Join Our Team as a Sales Strategy Manager in Saudi Arabia!

Are you a strategic thinker with a passion for driving sales growth? Are you passionate about trade marketing and looking for an exciting opportunity to make a significant impact in the lower trade segment? We are seeking a dynamic and experienced Sales Strategy Manager to join our team in Saudi Arabia.

About the Role: The Regional Sales Strategy LT role will lead sales strategy for Lower Trade channel across KSA. Key Priorities include deep understanding of channel growth drivers and fundamentals & performing in depth 4P analysis with sharp deliveries of planning, strategy and executional plans for the designated Area of responsibility. 

Location: Jeddah - Saudi Arabia

What You’ll Do: 

• Ensuring 4P Excellence and Execution (Activations/Themes/POSM) of all BEL strategic Activations for the lower trade channel across Cluster territory with strong focus on KSA.
• Owner of all Analysis spectrum (In Market & Financial performance), Actions Proposing & Plan setting (Pricing, Promo), leading to the delivery of the Sales strategy for the channel.
• Leader of RGM Action identification, tracking and follow up for Lower Trade Channel.
• Work close with Distributor’s Sales functions & our BEL Sales managers for lower trade for the designated region.
• Identify new sales practices and techniques that will provide BEL with an Edgy setup in the channel.
• Empower relationship with Distributors on ground forces (Vans) to help deal directly with ad hoc store challenges.
• Propose and develop different commercial plans per market based on the differentiated Lower Trade needs.
• Get Involved and deliver alternative RTM Plans per market including Van Operation evaluation and re arrangement.
• Work together with multiple Functions internally including Finance (Spending Optimization, margins enhancement) and Marketing (translating ATL plans into channel BTL executions).
• Report back to HQ on a constructive way periodical performance, challenges and keep management updated on Actions and Plans put in place.
• Regular traveling is essential to key markets working together with local sales teams.
• Work close with Activation counterparts of our Distributor including Merchandisers, Sales representatives and Sales Field Managers to ensure.
• Implementation of all BEL Activations in store (On Time, Proper Set Up, Stock up tracking, Promo Pricing etc.).
• Empower relationship with Distributor’s on ground forces to help deal directly with ad hoc store challenges and work together for improving in store weaknesses.
• Regular Traveling is essential for the coverage of different Region locations for the designated channel.

What We’re Looking For: 

• Bachelor’s degree in marketing, Business Administration, or a related field. A master’s degree is a plus.
• 4 years' experience in the FMCG sector behind Sales or Sales Strategy Lower Trade, preferably within Saudi.
• Excellent command of English and Fluency in Arabic.
• Saudi National able to Join ASAP.
• Proficiency in Microsoft Office Suite.
• Strong analytical and strategic thinking skills.
• Excellent communication and interpersonal skills.
• Technical Skills as knowledge of Market & competition; Merchandising & Ranging; and Trade & RTM.

Why Join Us?

• Belong to a mission-led company that is committed to making a positive impact on the world by promoting healthier and more responsible food choices for all.
• Be part of a diverse and inclusive team.
• Opportunity to make a significant impact in the lower trade segment.
• Professional development and growth opportunities.

If you are ready to take on this exciting challenge, please click now on "Apply".

Application deadline is October 5th.