Sales & Marketing Manager – Mobile Games

MBC GROUP


Date: 3 days ago
City: Riyadh
Contract type: Full time
Overview

Driving the sales and marketing strategies for our portfolio of mobile games. The ideal candidate will have a strong background in both sales and digital marketing, with a deep understanding of the mobile gaming industry.

Key Responsibilities And Accountabilities

  • Develop and execute comprehensive sales and marketing strategies to promote and sell our mobile games globally.
  • Identify target markets, key players, and industry trends to effectively position our games in the market.
  • Collaborate closely with the development team to understand game features and create compelling marketing campaigns that resonate with our target audience.
  • Build and maintain strong relationships with key stakeholders including gamers, platform holders, influencers, and media outlets.
  • Lead the creation of marketing materials, including promotional assets, press releases, social media content, and advertisements in coordination with the LiveOps team
  • Measure and report on the performance of digital marketing campaigns, assess against goals (ROI and KPIs), and identify opportunities for improvement.
  • Monitor and analyze marketing campaign performance to optimize strategies and maximize ROI.
  • Manage and optimize digital and web content, landing pages, and user experience to improve conversion rates and CPA.
  • Track industry developments and competitor activities to stay ahead in the market and identify growth opportunities.
  • Manage the sales pipeline, negotiate deals, and drive revenue growth through effective sales tactics.
  • Prepare regular reports and presentations on sales and marketing activities, performance metrics, and revenue forecasts for senior management.

Requirements

  • Bachelor’s degree in Marketing, Business Administration, or Digital Technologies or a related field.
  • Proven experience not less than 8 years in sales and marketing within the mobile gaming industry, with a strong track record of success.
  • Deep understanding of mobile gaming platforms, market dynamics, and player behavior.
  • Demonstrable experience in SEO/SEM, email marketing, social media marketing, and display advertising campaigns.
  • Strong understanding of current online marketing concepts, strategy, and best practices.
  • Experience with web analytics tools and proficiency in data analysis and reporting.
  • Strong analytical skills with the ability to interpret complex data and insights to drive decision-making.
  • Excellent communication and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels.
  • Creative thinker with a passion for gaming and a strong sense of market trends and consumer preferences.
  • Ability to thrive in a fast-paced, entrepreneurial environment and manage multiple projects simultaneously.

Unfortunately, due to the high number of responses we receive we are unable to provide feedback to all applicants. If you have not been contacted within 5-7 days, please assume that at this stage your application has been unsuccessful.

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