Public Relations Specialist

Job Purpose:

The PR Specialist is responsible for enhancing Barns’ brand visibility and reputation through effective media relations, public communication strategies, and community engagement initiatives. The role focuses on executing PR campaigns, building strategic media partnerships, and supporting the brand's presence across traditional and digital channels.

Key Responsibilities:

• Draft and distribute press releases, media statements, and feature articles that reflect brand initiatives, product launches, and achievements.
• Build strong relationships with key media outlets, journalists, and influencers to secure consistent and positive coverage.
• Support the implementation of strategic PR campaigns to drive brand awareness and reinforce Barns’ market positioning.
• Monitor public sentiment and trends to propose timely PR opportunities.
• Assist in planning and executing corporate social responsibility (CSR) initiatives that align with brand values and community needs.
• Act as a liaison with partners, and stakeholders for CSR collaborations.
• Identify and collaborate with local and regional media platforms to amplify brand stories.
• Ensure media partnerships are aligned with communication goals and deliver measurable outcomes.
• Support the rollout and promotion of employee discount programs with partner organizations through PR and internal comms.
• Work closely with the marketing and digital teams to drive engagement through the Barns App.
• Support planning for PR-related events, media appearances, and award nominations.
• Coordinate logistics and communication for brand participation in local or international events and ceremonies.

Job Requirement:

• Bachelor’s degree in Public Relations, Communications, Marketing, or a related field.
• 2–4 years of experience in PR, corporate communications, or media relations.
• Strong writing and storytelling skills in both Arabic and English.
• Established network of media contacts is a plus.
• Experience in CSR projects and/or brand partnerships is an advantage.