Product Specialist - CVRM

JOB TITLE

Product Specialist – CVRM

ABOUT ASTRAZENECA

AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development, and commercialisation of prescription medicines for some of the world’s most serious diseases. But we’re more than one of the world’s leading pharmaceutical companies.

ROLE SUMMARY

As Product Specialist, you’ll play a pivotal role in channelling our scientific capabilities to make a positive impact in transforming the lives of CVRM patients.

you will be responsible for Providing solutions to our customers by acting as the key business owner of AstraZeneca resources and solutions for a variety of customers, including Health Care Providers, Centers of Excellence, diagnostics Centers, and Integrated Delivery Network Stakeholders.

Pro-actively identifying new patient / patients on therapy targets, business opportunities and leverage knowledge and tactics within full account to develop a strategic territory business plan that drives product demand by presenting value propositions aligned with stakeholder objectives and recommending solutions to drive and develop CVRM's Specialty Care business.

Develop strategic and mutually beneficial relationships with the Multi-Disciplinary Team (MDT), Decision Making Unit (DMU), and potentially other stakeholders.

You will develop and implement the territory account plans, aligned with the brand plan, to secure and drive business in collaboration with cross-functional teams. It is therefore important that you can build long-term mutual external relationships, partnerships, and networks.

In this role, you will be responsible for driving performance in key prioritized accounts for a new launch in Saudi Arabia to optimize the treatment, build and maintain strong business partnerships with key stakeholders and ensure accessibility in key accounts.

Drive HCP and other stakeholder engagement and education on disease and brand, understand patient journey and identify leakage points for patients access to medication.

Collaborate across functional areas to drive win/win outcomes that align to organizational objectives, demonstrate AZ values, understand basic business principles, and interpret resources available to make sound business decisions.

What you’ll do

• Identify customers, map the accounts and patient journey, educate key stakeholders on the disease and impact of the disease.
• Develop deep understanding of needs and perceptions of key partners, to identify and prioritize accounts in the assigned territories.
• Account prioritization, segmentation and quantification of the business potential and eligible patients.
• Drives HCP engagement and education on disease and brand in key accounts with high patient potential.
• Support the launch and brand plan execution in collaboration with cross-functional colleagues & teams and ensure excellence in execution.
• Demonstrates strong in-depth clinical, technical, and scientific knowledge in relevant disease areas and product mechanisms of action.
• Improve the identification and diagnosis of patients and manage the market development objectives, strategies, tactics, and action plans within the assigned territories.
• Ensure the implementation of launch and tactical plans in line with strategy to maximize success of the brand in terms of indications, positioning, accessibility.
• Ensures stock availability in key accounts & Establish/Manage the End-to-End prescribing processes in the key institutes.
• Totally responsible on the achievement of company’s sales objectives in the assigned territory
• Monitor, gather and analyse the data and market dynamics to identify competitive advantage, sizing the opportunities and mitigate the risks.
• Identify, build, map and maintain strong business relationship with key decision makers, relevant stakeholders, and influencers.
• Implement ongoing targeting and profiling of customers to achieve the right coverage as per potential.
• Identify and highlight listing opportunities to accelerate Access in key accounts.
• Liaise with medico-marketing teams to execute tactical plan for scaling up product penetration and secure availability.
• Drive sales performance and ensure sales forecasts meet or exceed expectations while managing assigned budgets.
• Establish and track account performance metrics to evaluate progress and performance, and to assess opportunity and need to adjust plans and associated tasks.
• Participate in the implementation of key projects as and when required in collaboration with the CFT.
• Carry out business related actions in line with industry code of ethics and in compliance with company policies and procedures.

Corporate responsibilities:

• Maintain highest ethical standards and work in a spirit of AstraZeneca code of ethics, following rules & norms set by corporate policies.
• Ensure that all conducted activities are done in accordance with local legislation and corporate standards.
• Timely report (as per respective procedures) health/environment/wellbeing related accidents; adverse events that you became aware about; change in status of your conflict of interest.

Only applications in KSA will be considered.

Essential for the role

• Bachelor’s degree in a relevant field (science/Pharma)
• Experience in specialty care business (Rare disease, Neuro/Cardio preferred), and new product launches or a sales role of similar complexity within the last 2 years.
• Proven track record of consistent high-performance, and well-versed in navigating and successfully access and selling to key accounts and key customer segments, demonstrated experience and mastery in account management.
• Strong scientific acuity in a highly competitive environment
• Capitalize on formulary approvals and other opportunities through effective implementation of the Strategic Key-Account management Plans by using a wide variety of promotional, resources and analytical tools to improve efficiency in assigned sales geography, based on local assessment of customer needs.
• Demonstrated success in engaging and developing lasting relationships with a broad base of key partners in complex clinical environments.
• Excellent account, projects management skills and strong customer facing skills.

Desirable for the role

• Sales experience in institutions with complex ecosystems (patients, healthcare providers, systems, payer)
• Prior experience with capitalizing on formulary approval – public access and Experience launching new products.
• Ability to learn, analyse, understand, and convey complex information.
• Ability to work collaboratively with others and influence peers and educate management regarding account needs.
• Strategic entrepreneur towards customer/partner focused activities to achieve long-term business goals.
• Broad understanding in patient services, market access, specialty pharmacy, reimbursement and/or medical calling on HCPs with respect to a complex product or reimbursement pathway
• Demonstrated effective time management, organizational and interpersonal skills to prioritize opportunities.
• Demonstrated effective leadership, organization, and communication skills.
• Be results oriented with demonstrated time management skills.

Why AstraZeneca?

At AstraZeneca we’re dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and unleash your entrepreneurial spirit. There’s no better place to make a difference to medicine, patients, and society. An inclusive culture that champions diversity and collaboration, and always committed to lifelong learning, growth, and development. We’re on an exciting journey to pioneer the future of healthcare.

So, what’s next?

• Are you already imagining yourself joining our team? Good, because we can’t wait to hear from you.
• Are you ready to bring new ideas and fresh thinking to the table? Brilliant! We have one seat available, and we hope it’s yours.

Where can I find out more?

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