Content Marketer

Role Description:

Are you all about hooks, what makes videos get high engagement, and the art of creating them?

At UULA, we invest an incredible amount of energy and creativity into building meaningful relationships with our users while delivering an unrivaled learning experience.

We’re looking for a Content Marketer (Saudi Market) who’s equal parts creator and marketer — someone who can translate insights into stories, and stories into measurable growth. You’ll design campaigns that convert both minds and metrics: crafting the creative vision while managing the full funnel of awareness, engagement, and user acquisition.

An entrepreneurial spirit, creative problem-solving, and an ownership mentality are essential.

(Also, a love of memes is a big plus — we take humor seriously.)

 Campaign & Growth Strategy

• Develop and execute integrated marketing campaigns — from digital to on-ground — to grow UULA’s brand presence and acquire new users.
• Build channel strategies (social, paid media, influencer, partnerships, events) based on audience insights and budget priorities.
• Design and run experiments that test creative angles, hooks, and offers to optimize user acquisition.
• Align creative direction with growth metrics — every idea should serve both brand and business goals.

 Content & Creative Direction

• Lead creative ideation sessions and turn insights into storyboards, scripts, and hooks for ads and organic content.
• Manage content production end-to-end — from brief to shoot to edit — ensuring each asset delivers impact and consistency.
• Collaborate with creators, editors, and agencies to execute fast-moving, trend-aligned campaigns.
• Translate marketing messages into emotional, visual, and relatable storytelling that resonates with Saudi youth.

 Brand & Cultural Relevance

• Keep UULA at the heart of Saudi culture, humor, and education trends — online and offline.
• Build long-term brand equity through campaigns that strengthen trust, relatability, and a distinct brand voice.
• Find & work with local content creators & animators, generating several brand advocates.

 Performance & Insights

• Monitor campaign performance (reach, engagement, conversion, ROI) and turn results into actionable insights.
• Identify what worked — and what didn’t — to iterate fast, balancing data with creative intuition.
• Collaborate with product and analytics teams to understand user behavior and craft messages that convert.

Requirements

• 3–5 years of experience in marketing, growth, or content strategy, or proven success creating viral, high-performing campaigns.
• Native Arabic speaker fluent in Saudi dialect and digital culture.
• Strong understanding of marketing funnels, channel planning, and acquisition strategy.
• Proven creative instincts: ability to concept, write, and storyboard ad ideas that perform.
• Deep understanding of Saudi youth trends, humor, and cultural touchpoints.
• Self-starter with strong organizational and problem-solving skills — can take a campaign from idea to launch independently.

Nice to Have

• Background in both content creation and marketing strategy (brand, agency, or influencer experience).
• Proficiency with Canva, Figma, CapCut, or Adobe tools.
• Experience managing social, influencer, or event-based campaigns.
• Experience in education, youth, or tech sectors.
• Passion for memes, pop culture, and using humor as a growth tool.

Why Join UULA

You’ll be part of a fast-moving team redefining how learning feels for an entire generation.

Here, ideas move from concept to execution in days — not months.

• If you can turn cultural moments into marketing moments, you’ll thrive here.