PR Social Media and Digital Marketing Specialist

Responsibilities:

• Plan and execute digital marketing campaigns, including social media, display, SEO/SEM & email advertising campaigns


• Design, build and maintain our social media presence across all digital channels


• Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)


• Identify trends and insights, and optimize spend and performance based on the insights


• Brainstorm new and creative growth strategies


• Prepare and manage the digital marketing budget


• Lead, supervise and motivate members of the digital marketing team


• Collaborate with internal teams to create landing pages and optimize user experience


• Utilize strong analytical ability to evaluate end-to-end user experience across multiple channels and customer touchpoints


• Instrument conversion points and optimize user funnels


• Track and measure SEO and Google Analytics metrics and provide reports


• Briefing, coordinating and guiding advertising and media partners on new and ongoing activities to achieve optimal results


• Research competitors and provide suggestions for improvement

Qualification:

• Candidates should possess a Bachelor’s degree or higher in a relevant field.


• A minimum of 3 years of experience in brand, marketing, and product management is required, ideally within the automotive industry.


• Proficiency in both English and Arabic is essential.


• Experience working in the UAE or Qatar is preferred.