Marketplace/Retail Sr Coord

Overview

We Are PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes LAY’S , DORITOS , CHEETOS , GATORADE , PEPSI , QUAKER and more. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.

Our employees drive our culture. No two days are the same; we are dynamic and full of passionate teams that embrace new ideas through our collaborative spirit. At PepsiCo, we know that our company can only succeed when our associates and the society we serve flourishes. We are committed to fostering a diverse workforce by creating a collaborative, equitable and inclusive space where everyone, regardless of what we look like, where we come from or who we love, has a voice. At PepsiCo we create a Space to be y( )u.

“We are an equal opportunity employer and comply with the with the global human rights policies and equality laws in the countries we operate in, we value diversity at our company; it is an essential part of our success. We do not discriminate on the basis of age, pregnancy or marital/civil partnerships, religion or belief, gender, disability and we are Mowaamah -GOLD certified in Saudi.”

Learn more about our culture and life at PepsiCo: https://stories.pepsicojobs.com/

• Ensure all sales targets both short term and long term for the area/location are met.
• Supervise SSFL DC/Stockiest various routes through route visits targets and ensure that each sales representative compliance with the SSFL execution standards as well as the proper way of achieving the targets.
• Leading and developing sales team.
• Leading sales productivity.
• Achieve and exceed sales fundamentals and volume targets by implementing company plans.
• Update database to measure area’s performance against key business objectives. Use this data to analyse the business and develop future action plans.
• Work on volume forecasting for his areas and channels.
• Work with Stockiest to improve customer service and execution efficiency.
• Supervise field sales teams for location in accordance with sales plans to achieve/exceed objectives in terms of execution, gross and net revenues, market share and people development targets.
  
  

Responsibilities

• Organize, control and motivate sales representatives to achieve sales targets within the agreed targets by applying SSFL sales standards.
• Conduct and compliance with FLSMP; work-with and Route Control weekly, 1:1 sessions and formal weekly meetings.
• Ensure HH Integrity by examine reports and taking actions.
• Regular market visits to monitor changes in the market situation and legislative requirements and communicate these fluctuations on the proper timing to the Regional/Sales manager for decision making.
• Ensure the company’s product promotional plans are understood and implemented in the right time & at the right place across all routes.
• Conduct all the administrative transactions for the location (Stock, Returnable Cases, daily sales invoicing cycle etc.)
• Organize, control and motivate team to achieve sales targets within the agreed profit margins.
• Select, train, develop and follow-up sales personnel to the standards (FLSMP) necessary to meet the current and long term needs of the department.
• Ensure all RSR’s compliance with OOR (Ownership on Route) by regular follow-up and on job coaching.
• Field Performance Management by (Adaptation of Optimized Routes, Managing POP materials, Stand Planning,
• Preparing RSR turnover follow up reports, Applying Code of Conduct, RSRs' PepsiCo values awareness).
• Develop strong relationship with stockiest and Key wholesale and OT customers within the location, this will include coordinating with the stockiest on all call coverage & customer service standards.
• Ensure the company’s product development & promotional plans are understood and implemented at all levels to give the optimum level of impact.
• Expanding distribution within the area as per AOP business plan.
• Ensure proper execution for all new product initiatives.
• Ensure proper execution of all merchandising and operational priorities.
• Key Field Sales KPI's to include: reaching distribution targets (depth and breadth - capture additional points of sale); Upgrading execution on primary placements both in quantitative approach (space fair share) and qualitative approach (location + appearance); Upgrading execution on secondary placements - double the number of secondary placements per point of sale; implementing price and promotions strategies.
• Supervise administrative & control agenda within the field to include: maintaining control over the main KPIs - ensure the Execution of KPI's per Store; insure effective monitoring and processes are in place in all levels of the organisation, providing recommendations for and insure timely implementation; create, implement and insure compliance with accounting, inventory, and control procedures; resolve service & supply issues with affected parties; design and report the results/activities of the sales force to Regional/Sales manager.
• Report competitive activities to the Regional/Sales Manager as and when it happens.
• Compliance with SSFL Control Agenda & Control Responsibilities.
  
  

Qualifications

• 3-6 years of sales field experience in FMCG
• Very Good English and Arabic language skills
• No travel restrictions
• Strong computer skills (Word, excel, PowerPoint, outlook crucial)
• Results Driven (results based on specific efficiency and productivity KPIs within predefined time frames)
• Customer Focus (Service to sales concept)
• Thinking Skills (Trend, data, events analysis to draw sound conclusions)
• Developing and Supporting The Team (Actively improves others’ skills, cooperate effectively, diplomatic
• conflict handler)
• Persuasive Communication (Clear, fluent concise communication, gaining agreement and commitment)
• Integrity (Mutual trust, consistent with company ethics and values)
• BA degree & Computer Literacy (Windows applications)