Marketing Manager

About the role

Food People is working with a fast-growing FMCG business in Saudi Arabia to find a creative and hands-on Marketing Manager. In this role, you will play a central role in managing brand equity, consumer engagement, and marketing effectiveness for the company’s portfolio, while shaping its brand identity and market presence.

Key Responsibilities

• Define and refine brand architecture, value propositions, and positioning across multiple product categories.
• Design and oversee multi-channel marketing campaigns tailored to target audiences.
• Lead the analysis of market and consumer data to inform branding decisions.
• Collaborate with internal teams to ensure consistent brand messaging across all touch points.
• Act as a brand guardian across product lines, ensuring adherence to positioning and quality standards.
• Monitor marketing performance against KPIs and propose enhancements where needed.
• Present marketing plans based on performance and market intelligence.
• Manage relationships with creative, media, and research agencies maintaining brand standards.

Key Ingredients

• In accordance with regulations of Saudi Arabia, this position is open to nationals only.
• Strong FMCG experience in marketing and branding.
• Minimum of 7 years of work experience in marketing.
• Experience in the beverage industry is preferred.
• Deep understanding of the Saudi market and wider GCC consumer behaviour.
• Hands-on, adaptable and confident working in entrepreneurial, high-growth businesses.
• Skilled in managing multiple projects, stakeholders and agency partners simultaneously.

*Please note, only candidates with relevant experience will be contacted to discuss the position in more detail.