Marketing Manager

Job Purpose:

The Marketing Manager is responsible for overseeing the successful implementation of marketing strategies, in line with the company’s strategic goals. He/she outline the standards, policy and procedure and identifies enhancements and best practices that will improve business and support future business needs. He/she plans, directs, and manages activities and operations of the marketing and is also responsible for administering the marketing budget. He/she will be the decision maker for various campaign and promotional programs that includes advertising, sponsorship, planning, public or media relations, distribution, promotion, research, product development and sales analysis after getting the General Manager’s approval

Duties & Responsibilities:

·       Developing opportunities for advertising that involves advertising in regional, national, and special publications

·       Develop marketing strategy in support of the company’s mission and core objectives.

·       Develop an annual business plan and operating budget for the department and monitor the implementation of these to ensure that the financial targets are met.

·       Overseeing the implementation of marketing research, brand awareness, customer surveys, and analysis of demands of the customers.

·       Assess customer needs to understand what improvements they require in our products and / or services.

·       Overseeing and approving activities concerning media such as publicity and press releases.

·       Direct, control and motivate the staff of the Marketing department.

·       Accountable for the management, mentoring and career development of all Marketing and Sales staff.

·       Define and seek approval for the level of resources required to meet goals and priorities and schedule major projects.

·       Direct the preparation and implementation of policies, procedures and standards relating to marketing, budgeting, campaign management, corporate communication and marketing research / sales

·       Direct, attend and participate in staff meetings and related activities; attend workshops to keep up to date with latest marketing issues

·       Building strong relationships with a wide range of stakeholders such as creative agencies, media agencies, PR agencies, printing agencies, etc.

·       Managing marketing material production, include leaflets, flyers and posters. This involves proof reading and writing, liaising with printing and designing agencies

·       Implementing marketing research, brand awareness, customer surveys, and analyze demands of the customers

·       Securing sponsorship and advertising strategies

·       Deciding on product and market pricings

·       Developing and contributing to long-term marketing plans and strategies

·       Managing writing and distribution of press releases

·       Defining monitoring and controlling measures for campaign management

·       Directing the training, hiring and performance evaluation programs of marketing staff.

Job KPI’s:

·       Market share – Market share growth

·       Marketing budget – % variation in actual marketing expenses compared to marketing budget

·       New product launch - % variation in actual sales vs. projected sales

·       Campaign launch – Average delay in launch of the campaign

·       Campaign impact – % variation in sales compared to pre-campaign sales and projected sales

Skills/Qualifications:

·       A Master’s or Bachelor’s degree in the relevant field, for example in marketing, economics or mathematics is required.

·       Proven senior Marketing Management experience.

·       A proven track record of driving and defining successful marketing strategies.

·       Deep understanding and experience in building a brand and protecting its image

·       Knowledge of latest technologies and tools used in marketing and enforcing their effective implementation

·       A broad understanding of marketing concepts, product development, and promotional programs including campaign management and advertising.

·       In depth experience of negotiating with and managing third parties

·       Excellent communication, leadership and collaboration skills

·       Possesses excellent project management skills

·       Advanced decision making and problem solving skills

·       Business acumen, knowledge and professionalism.

·       A sharp mind is required to be able to decide which strategy will further a company’s goals and how to implement the same.

·       Ability to adapt quickly and integrate ever changing market and customer trends with the company’s goals.

·       Good written and verbal skills to be able to effectively communicate internally and externally the impact of adopting a new product.

Experience Year/Area:

• ·       Experience of at least 7 years in marketing and sales