Marketing Director, Patient Care Solutions, EAGM

Job Description Summary

The marketing director will be responsible for developing an integrated marketing plan to support the Patient Care Solutions (PCS) growth plan, and lead marketing alignment between regions and GE HealthCare modalities for EAGM(Eurasian and African Growth Markets) region. The Marketing Director will collaborate with PCS Segment Managers to develop a marketing platform both for internal and external users, and drive care area focus to enhance synchrony amongst our PCS solutions. The selected candidate will also drive communications both internal and external to upkeep GE HealthCare branding and raise awareness in alignment with PCS strategies in alignment with our go to market strategy. He/She will be a key pillar in developing and implementing operational mechanisms to streamline and maximize the marketing department.

About GE HealthCare

GE HealthCare is a leading global medical technology and digital solutions innovator with over 100 years of healthcare industry experience and around 50,000 employees globally. We enable clinicians to make faster, more informed decisions through intelligent devices, data analytics, applications and services, supported by our Edison intelligence platform. We operate at the center of an ecosystem working toward precision health - digitizing healthcare, helping drive productivity and improving outcomes for patients, providers, health systems and researchers around the world.

Job Description

Roles and Responsibilities

• Identify and plan differentiated and impactful marketing strategies/ initiatives for Patient Care Solutions products (PCS)
• Supervise the PCS Marketing team and provide guidance and feedback to the marketing professionals and extended functions
• Drive execution of annual marketing plan and go to market strategy
• Produce ideas for promotional events or activities and organize them efficiently
• Plan and execute campaigns for segment activities, timely launching of new products and install base initiatives
• Drive market intelligence, market sizing, competitive intelligence and portfolio segmentation
• Drive sales enablement through content creation and library availability to ensure all content is up to date and available to both direct and indirect colleagues
• Execute quarterly communications from newsletters to townhalls to social media brand/product awareness
• Manage marketing budgets and allocate resources amongst initiatives to ensure maximum ROI.
• Maintain brand standards and ensures compliance throughout external content
• Build Key opinion leaders’ data base to leverage from insights, events and campaigns
• Work closely with the sales team to unify sales and marketing strategies
  
  

Required Qualifications

• 10+ years of experience as a marketing director in the Healthcare sector
• Degree in marketing, communication, or similar relevant field
• In depth knowledge of market research
• Excellent analytical and problem solving skills
• Team player
• Proficient in Microsoft office
• Expertise in CRMs such as Sales force.com, DOMO and Power BI
  
  

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.

GE HealthCare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE HealthCare - Creating a world where healthcare has no limits

Additional Information

Relocation Assistance Provided: No