Marketing Director

Roles and Responsibilities:

● Define and implement a consistent brand identify across all customer touchpoints and ensure brand is directing, motivating and relevant to all staff.

● Create aspirational and dynamic digitally-led advertising campaigns built on cultural truths to deliver strong ROI on race night sales and our non-raceday B2B proposition

● Support relationships with broadcast, commercial and marketing partners through creating mutually beneficial opportunities.

● Implement organization-wide criteria and principles for consumer segmentation, consumer profiling and market research. Act as customer data champion to measure, identify, present and leverage relevant business insight to support positive change and support implementation of an effective customer relationship management strategy across the business.

● Support a customer-centric approach to deliver a smooth, unfragmented and consistent customer experience across all touchpoints and at all stages of the customer/member journey so as to ensure the highest customer satisfaction levels.

● Oversee a calendar of world-class events including carnival launches, fashion events, racing barrier draws and member events.

● Oversee the entertainment component of a Raceday including talent across music, cultural entertainment, fashion and food to create themes which attract new racegoers and improve guest satisfaction.

● Improve JCSA’s profitability through the development and implementation of customers/members-oriented products and services.

● Ensure that all necessary stakeholders, internal and external, have sufficient awareness about the Commercial Operations

functions’ services, goals and objectives.

Required Education:

● Master’s degree in marketing or any other

relevant field

● Professional Certification is a plus.

Required Years of Experience:

● Minimum of 10 years of experience in a similar role, 4 years of which in a managerial/leadership

role