Manager - Sports Marketing (COR418)

Qiddiya Investment Company is excited to announce an opening for the position of Manager - Sports Marketing. This role is essential in driving our marketing strategies within the sports sector, promoting our offerings, and enhancing brand recognition across various audiences. As the Manager of Sports Marketing, you will develop and execute innovative marketing campaigns that resonate with sports enthusiasts and align with Qiddiya's vision of creating a world-class sporting destination.

Responsibilities

• Responsible for supporting the sports pillar of Qiddiya City, its assets, events, and participations.
• Key marketing link between Asset Class Owner/s, Corporate marketing team, and other relevant stakeholders
• Responsible for monitoring all marketing activities for the pillar while maintaining alignment with the corporate messaging and master brand ethos
• Alignment with the strategy team for all core assets strategic objectives, proof points, and messaging along with target markets (such as the golf club house, equestrian, etc)
• Alignment with strategy and marketing in terms of brand ambassador selections and influencer marketing (media representatives, athletes, legends)
• Creating all the messaging/main highlights for each core asset and the asset class itself associated with the sports marketing campaigns and initiatives
• Confirming look and feel, messaging, content, and visuals used in any activations, along with confirmation on merchandise items being selected for these activations
• Manage all announcements for sports core assets, including messaging, press releases, social posts, renders, visuals, video productions, KVs design, media campaign selections, and target markets to be able to develop a full, comprehensive campaign along with the timeline of launch
• Embed the sports core assets within the city narratives and activations, and in B2B events such as conferences, exhibitions, and networking sessions through developing curated content to support building the awareness of the offering
  
  
  

Requirements

• Bachelor's degree in Marketing, Sports Management, Business Administration, or a related field (Master's preferred)
• A minimum of 5-7 years of experience in sports marketing, with a proven track record in campaign development and execution
• Proven experience in sports marketing or a related field, with a deep understanding of fan engagement and brand activation
• Excellent verbal and written communication skills, with the ability to adapt messaging for diverse audiences
• Strong expertise in developing and implementing integrated marketing communication strategies across digital, social, and traditional media
• Demonstrated leadership skills with a track record of guiding teams and delivering impactful campaigns
• Exceptional time and project management abilities, capable of juggling multiple priorities in high-pressure environments
  
  
  

Benefits

Offering a comprehensive compensation and benefits package.