Executive Director - Trade and Distribution - Leisure (COR426)

Qiddiya | القدية


Date: 3 weeks ago
City: Riyadh
Contract type: Contractor
As part of our mission to establish Qiddiya as a premier entertainment destination, we are seeking an experienced and visionary Executive Director - Trade and Distribution - Leisure. This position leads the development and implementation of the DMMO B2B trade engagement and distribution strategy. Key roles and responsibilities include:

Key Responsibilities

  • Develop a Trade Engagement and Distribution Strategy aligned with business goals and Saudi Vision 2030, in line with Qiddiya City's evolving development
  • Create an annual leisure trade business plan as part of the broader DMMO Business and Marketing Plan
  • Build, develop, and maintain relationships with KSA and international leisure travel trade partners including tour operators, travel agencies, OTAs, and DMCs
  • Develop partnerships with additional distribution stakeholders such as airlines, including partnership plans, contract negotiations, and joint marketing initiatives
  • Ensure effective promotion of the destination through all trade distribution channels
  • Plan and coordinate DMMO participation in key trade shows and industry events, attending all as required
  • Develop and implement a FAM trip program to host and engage identified travel trade partners
  • Promote destination offerings—including attractions, accommodations, and experiences—as they go live
  • Manage international office representation teams and support appointments in new markets as needed
  • Coordinate with internal stakeholders; media and PR relations managed by VP of Branding and Marketing
  • Collaborate with the Strategy department and in-market teams to conduct annual trade audits and benchmark destination sentiment and trade insights
  • Conduct market research to track travel trade trends and competitor activities, informing trade marketing strategies and identifying growth opportunities
  • Build strong relationships with travel trade associations and industry partners to collaborate on joint initiatives and share best practices
  • Leverage strategic partnerships to expand distribution channels and increase both visitor arrivals and spending
  • Work with trade partners and internal teams to ensure Qiddiya City is included in trade partner programs
  • Collaborate on product development initiatives to create marketable travel packages aligned with brand and audience targets
  • Identify opportunities for new product offerings and work with stakeholders to design distinctive, experience-driven options
  • Develop and apply performance metrics to evaluate trade marketing effectiveness, including bookings, revenue, and market share
  • Monitor and analyze KPIs to assess the success of campaigns and partnerships
  • Play a key role in building and leading the travel trade and distribution team over time
  • Provide leadership, set clear objectives, offer feedback, and support professional growth within the team
  • Undertake executive duties as part of the DMMO leadership team, including reporting, updates, and additional assignments from the Head of DMMO
  • Remain flexible to evolving responsibilities as the needs of DMMO and Qiddiya City develop


Requirements

  • 15+ years of relevant experience with a Bachelor's degree in a related field
  • Strong understanding of both MICE and leisure travel segments
  • Proven background in the travel market and tourism industry


Benefits

Offering a comprehensive compensation and benefits package.

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