Director of Marketing - Sofitel Riyadh

Company Description

"Why work for Accor?

We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.

By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/

Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS"

Job Description

Job Purpose

This position is responsible for the planning and management of the overall marketing and pr of the hotel to achieve optimal occupancy, maximizing revenue, and meeting/exceeding hotel profit objectives.

Main Responsibilities, Among Others

Business Performance

• Maintain good working relationships with local and international media
• Maintain current media lists: local and international travel, leisure, lifestyle, entertainment, business and food editors
• Execute media placements for hotel through news releases and personal contacts
• Develop business and leisure travel promotions; release to press and/or target audience
• Explore valuable media trades where appropriate
• Serve as hotel spokesperson, when appointed by General Manager, to make all official statements for hotel to media, especially during crisis situations
• Maintain photo/electronic library of hotel Executive Committee and all other aspects of hotel
• Maintain and update hotel’s website
• Submit stories/photos to media regularly. Monitor news coverage and circulate internally
• Maintain updated hotel press kit to include news releases, Executive Committee biographies & photos
• Establish PR & Communications programs that will benefit and support sales and F&B strategies and initiatives
• Assist Director of Sales in developing and producing sales support materials for hotel (newsletters, brochures, mailers, promotion materials, in-room information, guides, etc.)
• Assist Food and Beverage Manager in the development and production of signage, menus, and other F&B collateral materials
• Contribute to employee newsletter, announcements and other printed materials published by the Talent & Culture department
• Monitor all printed materials to ensure adherence to corporate identity standards
• Arrange photography of VIP guests and maintain archives
• Coordinate all special events and promotions with the aim to maximize publicity
• Evaluate request for hotel donations of services/financial participation from civil, social and charitable organizations; respond to requests, coordinate reservations and preparation of gift certificates; Serve as hotel’s representative on major civic or community programs
  
  

Qualifications

Profile

Knowledge And Experience

• Minimum 5 years of Marketin and Pr management experience or at least 2 years of experience in a similar capacity with proven records
• High degree of professionalism with strong understanding of global markets and business acumen
• Excellent reading, writing and oral proficiency in English language
• Proficient in MS Excel, Word, & PowerPoint
  
  

Competencies

• Strong leadership and interpersonal skills
• Excellent communication and customer contact skills
• Results and service oriented with an eye for details
• A team player & builder
• A motivator & self-starter
  
  

Additional Information

Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS