Digital Marketing Strategist Role
Loyal To Cumbria
Date: 2 weeks ago
City: Riyadh
Contract type: Full time
We are seeking a creative and analytical Digital Marketing Strategist to develop, execute, and optimize digital marketing campaigns across multiple channels. This role requires a balance of strategic thinking and hands-on campaign management to drive brand awareness, engagement, and conversions.
Key Responsibilities
Key Responsibilities
- Develop and implement comprehensive digital marketing strategies aligned with business goals.
- Manage and optimize campaigns across paid search (Google Ads), social media (Meta, LinkedIn, TikTok, etc.), email, and display advertising.
- Conduct market research and competitor analysis to identify growth opportunities.
- Track, measure, and report on campaign performance using tools like Google Analytics, HubSpot, or similar platforms.
- Collaborate with content, design, and sales teams to ensure cohesive brand messaging.
- Optimize landing pages and user funnels for conversion rate improvement.
- Stay up to date with emerging digital marketing trends, tools, and best practices.
- Manage digital marketing budgets and forecast ROI.
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- 3+ years of experience in digital marketing or related role.
- Proven experience managing PPC, SEO, social media, and email campaigns.
- Strong understanding of analytics tools (e.g., Google Analytics, GA4, Tag Manager).
- Excellent communication, analytical, and project management skills.
- Certification in Google Ads, Meta Blueprint, or HubSpot a plus.
- Opportunity to shape digital strategy for a growing brand.
- Collaborative, innovative, and data-driven team culture.
- Competitive salary, flexible work arrangements, and professional development opportunities.
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