Digital Marketing Specialist

Job Summary:

The Digital Marketing Specialist is responsible for developing, implementing, and managing digital marketing campaigns that promote the company’s services and enhance brand awareness. This role plays a key part in driving online traffic, generating leads, and improving the customer digital journey.

Key Responsibilities:

• Plan and execute all digital marketing campaigns including SEO/SEM, email marketing, social media, and display advertising.

• Manage and optimize the company’s presence across various digital platforms (e.g., website, LinkedIn, Instagram, Twitter, etc.).

• Create engaging content for different digital channels to drive user engagement and increase online visibility.

• Analyze and report on performance metrics (traffic, engagement, conversion rates, etc.) and suggest improvements.

• Collaborate with the design and content teams to produce creative assets for campaigns.

• Monitor trends and insights in digital marketing tools, applications, channels, design, and strategy.

• Handle paid advertising campaigns (Google Ads, Meta Ads, etc.) and optimize them for ROI.

• Maintain and update the website using CMS platforms.

• Assist in the planning and execution of influencer and affiliate marketing strategies.

• Conduct competitor analysis and market research to stay ahead in digital strategy.

• Support CRM and email marketing efforts with proper segmentation and A/B testing.

Qualifications:

• Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.

• Proven experience in a digital marketing role (preferably in the logistics or service industry).

• Strong understanding of current digital marketing concepts, strategies, and best practices.

• Hands-on experience with SEO, Google Analytics, Google Ads, social media advertising platforms, and email marketing tools.

• Excellent written and verbal communication skills in English and Arabic.

• Creative thinking and problem-solving skills.

• Ability to work both independently and within a team.