Demand Generation Advisory Team (BTP)
SAP
Date: 1 day ago
City: Riyadh
Contract type: Full time

We help the world run better
At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.
Demand Generation Advisory Team (BTP) - Market Unit Demand and Commercial SPOC – KSA
What You'll Do
The Demand Generation Advisory Team (BTP) is responsible for:
You will leverage your knowledge in specific solutions to support the entire sales cycle, from identifying opportunities to post-sale customer support.
Additionally, you will assist customers in expanding their current SAP footprint.
Professional Skills
Business Acumen
Customer Orientation
Business Development, Sales and Commercials experience
Influencing Skills
Programme Management
Tech Industry & SAP General Skills
Artificial Intelligence
Software as a Service (SaaS)
Process Improvement
Technology Innovation
SAP Cloud Suite Portfolio
RISE and GROW with SAP
SAP Corporate Strategy
Role Specific Skills
Competitive Positioning
Customer Value Proposition
Storytelling
Demonstration Skills
Overcoming Objections
Executive Conversations
Technology Solution Adoption
Client Needs Assessment
Cloud Strategy
Demand Generation
Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.
We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: [email protected]
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.
EOE AA M/F/Vet/Disability
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.
Successful candidates might be required to undergo a background verification with an external vendor.
Requisition ID: 419451 | Work Area: Presales | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: .
At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.
Demand Generation Advisory Team (BTP) - Market Unit Demand and Commercial SPOC – KSA
What You'll Do
The Demand Generation Advisory Team (BTP) is responsible for:
- Oversight of Demand Generation programmes for Business Technology Platform (BTP) for the whole of EMEA. This role will be the lead for MEA North Unit Cluster (Saudi Arabia as major MU).
- The role involves working with multiple Stakeholders:
- BTP Sales Director
- Sales (BTP and Industry AE’s)
- CBO / Local Management
- Demand Management Team
- Marketing
- Digital Hub
- CSP’s
- You will be the go-to-person to track and initiate activities as part of a programmatic approach that support:
- Increasing pipeline / sales opportunities (e.g. events, campaigns, account based deal clinics, customer workshops etc)
- Ensuring that sales opportunities get closely tracked
- Presenting to Exec steering committees on performance of overall pipeline vs budget, specific programmes and return on investment at an opportunity and MU level.
- Supporting complex sales cycles / commercials
You will leverage your knowledge in specific solutions to support the entire sales cycle, from identifying opportunities to post-sale customer support.
Additionally, you will assist customers in expanding their current SAP footprint.
- Support the Account Team by delivering solution presentations and events to identify and qualify new opportunities and drive adoption.
- Evaluate account qualification criteria.
- Establish yourself as a thought leader within the account team.
- Transition engagement to implementation partner/ Services teams.
- Engage with customers to continue selling the vision of SAP solutions.
- Leverage digital assets throughout the customer engagement.
- Professional experience with large software/IT organizations, preferably in a solution-specific segment
- Ability to build programmes and track progress with multiple stakeholders.
- SAP product experience in BTP highly advantageous.
- SAP Commercial / Sales experience is highly advantageous.
- Focus on creating compelling storylines and themes for customer interactions
- Ability to quickly understand customer business goals and ensure they are at the center of recommended solutions
- Passion and energy in all customer interactions
- Customer Advocate: Collaborate to complement solution expertise and support customers
- CBO and MU Management
- Demand Management Teams (including Demand Managers, Marketing, Digital, Channel Ecosystem)
- SAP Account Teams: Share best practices and collaborate on providing solutions and services support across the entire customer journey.
Professional Skills
Business Acumen
Customer Orientation
Business Development, Sales and Commercials experience
Influencing Skills
Programme Management
Tech Industry & SAP General Skills
Artificial Intelligence
Software as a Service (SaaS)
Process Improvement
Technology Innovation
SAP Cloud Suite Portfolio
RISE and GROW with SAP
SAP Corporate Strategy
Role Specific Skills
Competitive Positioning
Customer Value Proposition
Storytelling
Demonstration Skills
Overcoming Objections
Executive Conversations
Technology Solution Adoption
Client Needs Assessment
Cloud Strategy
Demand Generation
Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.
We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: [email protected]
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.
EOE AA M/F/Vet/Disability
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.
Successful candidates might be required to undergo a background verification with an external vendor.
Requisition ID: 419451 | Work Area: Presales | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: .
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