Content Marketing Executive

Lalamove is disrupting the logistics industry by connecting customers and drivers directly through our technology. We offer customers a lightning fast and convenient way to book delivery and moving services whether they are at their home, at work or on the go. People talk about O2O, we live it!

Currently, Lalamove is a leading global on-demand delivery platform with millions of delivery partners serving millions of orders everyday.

With 1600+ employees spread across SEA, INDIA, LATAM, TURKEY, UAE and GERMANY; our company has reached unicorn status in 2018, is well funded by prominent VCs and has kept growing at tremendous speed since.

Our strength lies in our internal values, namely Passion in serving local communities, empowering SMEs and our driver partners, Execution and Grit because that is how we differentiate ourselves by never giving up and striving for excellence, and Humility - awareness in ourselves to learn from others and never stop improving.

At Lalamove, we strongly believe in the power of community. Millions of drivers and customers use our technology every day to connect with one another and move things that matter. Delivery is what we do best and we ensure it is always fast and simple. Since 2013, we have tackled the logistics industry head on to find the most innovative solutions for the world’s delivery needs.

Our vision is to bring communities closer and make city life easier by allowing fast and convenient circulation of goods. We realise this vision with a ‘glocal’ approach, building a robust operations team to adapt our product to local networks of businesses and delivery contractors. At the same time, we have ambition to build an international brand by establishing an even more global presence.

As part of our plan to achieve this ambition we will be entering the Kingdom of Saudi Arabia, w e are currently looking for a talented and driven Content Marketing Executive to join our team in Riyadh. As a key member of the Lalamove KSA marketing team, you will contribute to all aspects of marketing, including awareness creation, customer acquisition, growth, and retention. Working closely with the Marketing Manager and cross-functional stakeholders, you will play a crucial role in executing marketing strategies and campaigns to achieve marketing excellence in the Arabic market.

What You'll Do

• Support the Marketing team in planning and implementing campaigns for users and drivers in KSA.
• Develop and execute retention and loyalty campaigns for users as well as driver recruitment campaigns.
• Manage entire campaign workflow, including testing, creative, operational, and reporting.
• Use various communication channels such as email, push notifications, in-app popups, and other re-marketing channels.
• Manage segmentation strategy for campaign testing and analysis.
• Track and optimize campaign performance and monitor competitors' campaigns.
• Collaborate with cross-functional teams for campaign strategy planning and execution.
• Support marketing manager in driving marketing initiatives and ensuring alignment among stakeholders, as well as any other tasks assigned.
  
  

What You'll Need

• Bachelor’s degree in Marketing, Business, or related field.
• Minimum 3 years of working experience in both digital and offline marketing.
• Excellent command of spoken and written Arabic and English.
• Familiarity with the Arabic market, consumer preferences, and marketing trends.
• Experience in digital content production, website and content management (e.g. hubspot), and measurement metrics (e.g. Google Analytics).
• Proven track record of executing successful marketing campaigns and achieving measurable results.
  
  

To all candidates- Lalamove respects your privacy and is committed to protecting your personal data.

This Notice will inform you how we will use your personal data, explain your privacy rights and the protection you have by the law when you apply to join us. Please take time to read and understand this Notice. Candidate Privacy Notice: https://www.lalamove.com/en-hk/candidate-privacy-notice