B&W Brand Engagement & Content Hair Assistant Manager Arabia

About Unilever

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

Job Purpose

Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world. If you are passionate about understanding and solving consumer problems, delivering best in class consumer experiences and pushing boundaries on creativity which enable strong results delivery then this role is just for you!

What Will Your Main Responsibilities Be

As the brand lead for Glow & Lovely Arabia, one of our most iconic and loved brands globally, you will be at the helm of pushing boundaries of demand creation across channels. Your key responsibilities will include translating category and brand strategies into best-in-class consumer experiences across touchpoints ensuring engagement and awareness amongst our target consumer groups.

Your Key Responsibilities Will Include

• Lead end to end brand management delivering business results and key KPIs in line with set objectives for the brand
• Lead the execution of social first marketing plans, ensuring alignment with brand strategy and brand equity leading to market share gains
• Lead brand projects including but not limited to innovations, promotions, communication campaigns with the help of cross functional teams, local agency networks, fostering strong partnerships and ensuring seamless collaboration with global marketing teams.
• Lead and own the development of best-in-class brand experiences across all touchpoints, building brand purpose, driving brand marketing objectives and JTBD (Jobs to be done).
• Be the digital pioneer, pushing forward digital and e-commerce execution, working closely with the Digital experience lead, digital commerce team and external agency partners to deliver seamless consumer experiences.
• Creating and maintaining marketing calendars for launches, advertising, activations, and promotions across brands and accounts.
• Partnering with the CMI team to continuously enhance consumer insights and leverage data to improve marketing effectiveness.
• Collaborating with the shopper marketing, category and sales teams to land shopper-centric marketing plans consistent with brand imagery and job to be done
• Be actively involved in demand cycle and P&L management of the brand with a keen eye on any issues arising on brand cells and leading solutions to ensure brand growth
• Be aware of beauty trends and leverage them for future growth of the brand
  
  

Experiences & Qualifications

WHAT YOU NEED TO SUCCEED

• University degree in a related field.
• 3-5 years of relevant marketing experience, preferably in FMCG.
• Fluency in Arabia and English
  
  

Experience

• Brand Management Leadership: Proven experience in brand management, marketing, or a related field, with a demonstrated track record of success in developing and executing brand strategies, leading teams, and driving business growth.
• Consumer Goods Expertise: Extensive experience in the consumer goods industry
• Integrated Marketing Planning: Proven ability to develop and execute integrated marketing plans across multiple channels, including digital, social, experiential, and traditional media.
• Financial Management: Strong financial acumen and experience managing budgets, tracking performance, and making data-driven decisions to drive growth.
• Agency Management: Proven ability to effectively manage and collaborate with external agencies, including creative, media, and digital agencies.
  
  

Additional Desirable Experience

• Social First Marketing Expertise: Deep understanding of social first marketing strategy, tactics, and best practices, including content, influencer, community management, PR/earned, experiential and paid media.
• E-commerce Understanding: Experience developing and executing e-commerce brand campaigns and optimizing the digital customer experience.
• Data Analytics Skills: Proficiency in using data analytics tools and techniques to measure marketing performance, derive insights, and make data-driven decisions. [Experience in Nielsen software preferred]
  
  

Skills

Strategic Brand Management:

• Strategic Thinking & Vision: Ability to develop and articulate a clear and compelling brand vision, translate business objectives into actionable brand strategies, and anticipate future market trends.
• Brand Planning & Execution: Proven ability to develop and execute integrated brand plans across all relevant touchpoints, ensuring consistency in messaging and brand expression.
• Passion for Beauty: A demonstrable passion for the beauty landscape, its products, keeping up with trends, innovations, and key players, reflecting a genuine enthusiasm for the field.
  
  

Leadership & Collaboration

• Team Leadership & Management: Proven ability to lead, inspire, and develop high-performing teams, fostering a collaborative and results-oriented culture.
• Cross-Functional Collaboration: Exceptional interpersonal and communication skills to effectively collaborate with cross-functional teams, external agencies, and stakeholders at all levels.
• Agency Management: Experience managing and directing external agencies, ensuring alignment with brand objectives, and maximising the value of agency partnerships.
  
  

Leadership

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.

• Critical SOL (Standards of Leadership) Behaviors
• PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.
• PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.
• CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.
• PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
• AGILITY: Explores the world around them, continually learning and developing their skills.
  

Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.