Business Development Officer Out of Home

Job Title: Business Development Officer - OOH

Function: Commercial

Department: Out of Home

Reports to: Director of Food Services - External Distribution Channels

Purpose of the jo

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The Business Development Officer is responsible for acquiring new customers and retaining existing clients in the Street Channel of the Food Service sector, including cafeterias, cafes, juice shops, restaurants, and catering companies. This is a field-based role that requires strong sales skills, market knowledge, and the ability to manage customer relationships effectively

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Key Accountabilitie

1. sSales Execution

• :Actively identify, approach, and onboard new customers within the street channel segment
• .Ensure achievement of monthly, quarterly, and annual sales targets
• .Maintain regular visits to existing customers to strengthen relationships and increase sales volume

1. .
   Customer Acquisition & Retentio

• n:Build a robust pipeline of prospective clients in the F&B segmen
• t.Develop and implement customer-specific strategies to ensure long-term engagement and satisfactio
• n.Resolve issues quickly and professionally to maintain high retention rate

1. s.
   Reporting & Analys

• is:Monitor sales performance and report daily/weekly activity to the Food Service Sales Manag
• er.Provide market feedback regarding competitor activities, pricing, and product acceptan
• ce.Use CRM tools or reporting sheets to track customer interactions and sales funnel progressi

1. on.
   Team Collaborat

• ion:Coordinate with logistics and delivery teams to ensure product availability and timely order fulfillm
• ent.Work closely with the marketing and trade marketing teams for promotion execut

1. ion.
   Product Knowledge & Trai

• ning:Maintain deep knowledge of SADAFCO product lines and pricing struct
• ures.Educate new clients on product use, shelf-life, and food safety handling when requ

i

red. Job Require

• mentsEducation level: Diploma or Bachelor's Degree in Business Administration, Sales, Marketing, or a related f
• ield.Experience: Minimum 4 years of field sales experience, preferably in the foodservice, FMCG, or HORECA indu
• stry.Languages: Fluency in Arabic is essential; English is a strong advan

tage.
Job Compet

• enciesStrong negotiation and persuasion
• skillsExcellent interpersonal and communication
• skillsStrong organizational and route planning
• skillsCRM and MS Office profi
• ciencyDeep understanding of Saudi street-level F&B custome