Brand Marketing Specialist

Roles and Responsibilities:

● Lead a small team supplier including copywriters and artworkers to ensure aspirational and consistent brand output across all customer touchpoints to support revenue stream growth across ticketing, membership, hospitality, auctions, merchandise and non-raceday business across all JCSA venues and events.

● Act as conduit between the business and artworkers / copywriters and relevant agencies to ensure robust briefing and production management process to support high quality brand collateral that is produced on-time and on-budget with a clear purpose and audience.

● Coordinate production of all brand output including but not limited to raceday advertising (using toolkit provided by Creative agency), raceday output (venues, POS, IPTV, signage, digital toolkits, racebooks, accreditation, menus and marketing booths), and hospitality, marketing, sales, racing and corporate collateral.

● Brief photographers, source imagery, manage photoshoots, supply copy, proof, and brief creation of artwork.

● Support Events Operations team in creating and implementing great customer activations that aspire to our brand values.

● Manage all environmental venue and wayfinding production for our events to support a guest experience that exceeds expectations.

● Support implementation of marketing communication plan for the Saudi Cup and its key racing seasons in Riyadh and Taif.

● Ensure brand is directing, motivating and relevant to all staff by helping HR department to build a customer orientated culture through supporting initiatives that give staff the tools to implement JCSA’s brand values.

● Support budget management by monitoring expenditure, reporting on variances and complying with polices on financial management around the production budget.

● This role makes decisions within the parameters set by the Marketing Director. The role has a degree of independence in managing a small team, planning and organising workload, developing required collateral and executing plans.

Required Education:

Degree in Marketing or any other relevant field.

Required Experience:

● Minimum of 3 years of experience in a similar role with brand marketing experience on agency or client side.

● Experience within sport, entertainment, travel, lifestyle or consumer brands an advantage.

● Experience of managing direct reports preferred but not mandatory

● Candidate must have acumen and a passion for delivering commercial results.

● An excellent planner who is able to demonstrate achieving results from delivering marketing communication plans.

● Strong attention to detail.

● Experienced in managing multiple internal and external stakeholder relationships.

● Able to demonstrate strong attention to detail.

● Standard professional level IT skills.