Brand Manager - Niche Brands

Location: Riyadh, SA, Team: Marketing Job type: Permanent

Puig is a major player in the worldwide fashion and beauty industry. We have a wide portfolio of well-known luxury brands across fashion, fragrance, makeup, skincare, and wellness. Founded more than 100 years ago, Puig is a family-owned company with a long-term commitment to our brands and stakeholders.

The Opportunity

Reporting to the Head of Marketing & Retail – Niche Brands, the Brand Manager – Niche Brands will play a key role in developing and executing trade marketing strategies, brand activations, and customer engagement initiatives tailored to the Saudi market for our niche brands including Penhaligon’s, Byredo, and L’Artisan Parfumeur.

This is an exciting opportunity to bring global brand strategies to life locally, working closely with the regional marketing team and internal stakeholders to ensure brand success.

If you have a deep understanding of the Saudi market, experience in luxury marketing, and a passion for niche beauty, we’d love to hear from you!

What you'll get to do

• Develop and implement marketing strategies in line with the global and regional marketing strategies.
• Plan and execute on-ground activations, and other customer engagement initiatives.
• Monitor the effectiveness of activations and campaigns, using insights to refine future strategies.
• Manage marketing budgets, monitor expenditures, track return ROI, and report on budget performance.
• Drive forecasting process (CPS).
• Main point of contact for the Niche brands managing the flow of information with the Middle East regional Marketing Team.
• Collaborate with the regional marketing team, to align marketing and local market knowledge to brand strategies.
• Collaborate with internal teams (commercial and retail) to align marketing strategies with business objectives.
• Coordinate with agencies and suppliers to ensure timely and successful campaign delivery.
• Leverage CRM tools to analyze customer data and identify opportunities for targeted marketing and clienteling.
• Develop and implement customer engagement activities that drive brand awareness and enhance loyalty and retention.

We'd love to meet you if you have

• Proven experience in trade marketing, campaign planning and execution ideally within the retail or luxury sector. Prior experience in the niche fragrance or beauty sector is a plus.
• Hands-on experience with CRM systems and clienteling.
• In-depth knowledge of the Saudi market, including consumer behavior and cultural nuances.
• Fluency in English and Arabic.
• Strong communication and presentation skills.
• Collaborative nature, ability to work with cross functional teams.
• Budget management skills, with the ability to track and optimize marketing expenditures.
• Innovative mindset with the ability to propose impactful marketing ideas and activations.
• Strong analytical skills to assess campaign performance and derive actionable insights.

A few things you'll love about us

• An entrepreneurial, creative and welcoming work culture
• A range of learning and development opportunities
• An international company with plenty of opportunities to grow
• A competitive compensation & benefits package

Puig is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status, or any other characteristic protected by law.

At Puig, we are continually looking for enthusiastic and committed individuals from a broad range of backgrounds and experiences to join our team. We believe that creating an inclusive environment in which you feel welcomed, valued, engaged, and empowered strengthens our business and fosters a culture where we are inspired to work hard, challenge ourselves, and be innovative in our thinking. Additionally, we believe that the diversity of our employees makes us a stronger company and better able to serve our customers around the world.

Job Req ID: 27907