Brand Manager Enterogermina

Title: Brand Manager Enterogermina – KSA & Gulf

Reporting Line: AMET Zone Brand & Capabilities Lead

Job Purpose

Responsible for assigned portfolio to build loved, purposeful and consumer centric brands and deliver market share and financial targets.

Key Accountabilities

• Brand planning: Develop and implement effective brand activation, HCP, digital and media campaigns to engage target audience.
• Brand building: Develop brand fundamentals (Brand Pulse) to ensure we build strong, loved and enduring brands.
• Consumer Champion: Stay abreast with consumer motivations and trends instilling a culture to systematically uncover latest consumer, shopper, HCP insights.
• Innovation: Lead product innovation pipeline from concept to in-market launch excellence, in collaboration with science hub and manufacturing / supply teams
• Consumer / HCP Engagement & Experience Plan: Develop integrated HCP & consumer assets & campaigns activating across the entire eco-system; elevate creative excellence and media effectiveness across channels.
• Business management: Oversee IBP demand forecast and brand P&Ls with optimal A&P investment and continued focus on prioritization and mapping progress against top deliverables.
• Performance focus: Drive results focus, build monthly cadence to stay on top of what’s working / what’s not working and take action proactively to course correct or scale fast.

Core competencies

• Consumer 1st mindset & approach
• Data user, believer in forward looking analytics, performance driven.
• Innovative, open, and curious to continuously learn & improve.
• Ability to balance long-term strategic priorities with short-term business needs.
• Strong communicator and storyteller
• Business focused and relish problem-solving.
• Agile mindset, flexibility to adapt to constantly changing business needs and environment.

Experience

• Marketing professional w/ background in consumer healthcare
• Proven success in growing FMCH and or FMCG brands
• Financial and P&L acumen
• Proficient ability to read and interpret market data (IPSOS, IQVIA, Nielsen, Euromonitor)

Qualification

• Bachelor’s degree in science / Business

Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.