Brand Manager

About the role

Food People has partnered with a leading FMCG business in their search for a Brand Manager. The role will involve end-to-end brand management, partnering with other teams, strategising for new product categories, and launching new products

Key Responsibilities

• Develop strategic marketing plans and programs for the brand to achieve corporate objectives in terms of revenue, profitability, and market share.
• Prepare the annual budget and business plan for the marketing department in line with the company’s year-end targets
• Analyze marketing trends and market situations in the region to adjust strategy and tactics, as well as identify opportunities to increase sales
• Ensure financial targets are met, brand positioning is consistent, and relationships with third parties are maximised
• Manage internal and external stakeholders, along with direct reports
• Plan and deliver promotional calendars and plans across the business
• Present reports and project feedback to senior leaders within the business
• Launching new products and being highly innovative

Key Ingredients

• Bachelor’s Degree in marketing or related fields
• Experience in Brand Management, with a good knowledge of FMCG and the Retail and E-commerce channels
• Strong drive for results with excellent organisational and planning skills

*Please note, only candidates with relevant experience will be contacted to discuss the position in more detail.