Brand and Marketing Manager

Location: Riyadh, Saudi Arabia

Industry: International Education

Role Type: Full-time, On-site

Nationality: Saudi-based professionals preferred

Reports to: General Manager – KSA

Our client is a renowned international education group headquartered in Singapore with a presence in 11 countries and a network of over 120 schools worldwide. Known for its excellence in delivering high-quality pre-school and K-12 education, the group is now expanding its operations into the Kingdom of Saudi Arabia. This is an exciting opportunity to be part of the founding team during this landmark launch in Riyadh.

Role Overview

As the Brand & Marketing Manager, you will spearhead marketing and branding initiatives for the group’s schools across Saudi Arabia. This role offers the opportunity to work closely with the regional leadership and global brand teams to create high-impact campaigns, drive admissions, and strengthen the brand's visibility in both local and international communities.

Key Responsibilities

Own and manage all digital platforms and content strategies

Develop and execute integrated marketing campaigns (SEO, social media, email, display ads)

Partner with creative teams to produce compelling brand assets

Manage media visibility and inbound marketing campaigns

Lead admission-focused promotions and open-house events

Support and coach Parent Liaison teams on CRM & customer journey management

Conduct market and competitor analysis to enhance enrollment strategy

Oversee performance reports and marketing metrics (CPA, conversion rate, CLTV, etc.)

What We’re Looking For

Bachelor’s degree in Marketing, Communications, or related field

5–6 years’ experience in digital marketing within service-led industries

Fluent in Arabic and culturally tuned to the Saudi market

Experience in the education sector is a strong advantage

Ability to plan and execute full-cycle marketing strategies

Strong leadership, communication, and organizational skills

Hands-on approach with a passion for excellence and innovation