Associate Director - Insights Lead - Clients & Industries - Riyadh/ UAE / Qatar

Job Title: Associate Director - Insights Lead – Clients & Industries - Riyadh

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The opportunity:

The Insights Lead position is a vital member of the MENA Commercial Excellence team within Clients & Industries (C&I). The Insights Lead is responsible for driving the development and execution of insightful content strategies that support EY’s mission, market positioning and to address critical issues facing clients. This role combines strong writing skills with a focus on creating valuable sector and business insights that inform strategic decision-making and enhance EY’s market positioning.

The Insights Lead will work closely with the C&I Leader, Industry Group Leaders (IGLs), Growth Accounts Leader, Commercial Excellence leader and other stakeholders to translate EY’s strategic market priorities into engaging content that resonates with clients. This position offers opportunities for professional growth and development, enabling individuals to build their skills.

Your key responsibilities:

• Develop and implement a content strategy that positions EY as a trusted source of insights on key issues affecting clients and communities.
• Create and deliver synthesized internal and external content to support business development and service delivery across EY’s key sectors and industries.
• Conduct thorough research on topics through desktop research and leadership interviews, providing editorial support for thought leadership reports, articles, and client case studies.
• Review data to extract key messages and identify headlines that inform, engage, and inspire diverse audiences.
• Create corporate content for print, digital, and social channels, ensuring alignment with EY’s branding and messaging.
• Provide support for presentations related to leadership communications and revenue objectives, enhancing the storytelling aspect of the content.
• Foster relationships with key stakeholders (Client & Industries Leader, IGLs, Growth Accounts Leader and GCSPs) to ensure that insights team meets the firm’s needs and anticipate future requirements.
• Coordinate communications with internal knowledge teams, external agencies, and editorial groups across EY.
• Manage the publication process for various content types, ensuring high-quality output and timely delivery.
• Demonstrate the ability to manage multiple projects, prioritize tasks, and effectively manage time in a flexible and agile environment, often working with virtual teams across time zones.
• Direct responsibility to lead, coach and develop the insights pillar team.
• Develop and maintain metrics on team performance, providing regular feedback in LEAD and publicizing the teams’ contributions to leadership and other relevant stakeholders
• Act as a point of contact for the Insights team, advising the business on questions related to content strategy, activation, and scope of services.
• Prepare and present plans and deliverables, representing the Insights team in relevant meetings as a strategic and trusted advisor.
• Support team members by creating and fostering a positive team environment where everyone feels encouraged to learn and develop.
• Utilize analytical tools (e.g., Power BI, AI) to fine-tune content campaigns and identify enhancement opportunities.
• Produce performance reports for executive-level stakeholders to track the effectiveness of content initiatives.
  
  

Skills and attributes for success:

• Strong content writing and storytelling abilities, with a knack for creating engaging narratives that inform and inspire diverse audiences.
• Understanding of content marketing principles and the ability to leverage technology for effective content delivery.
• Excellent oral and written communication skills, with the ability to convey complex ideas clearly and effectively.
• Ability to build and maintain relationships with stakeholders at various levels within the organization.
• Strong organizational and project management skills, with the ability to manage multiple projects and deadlines effectively.
• Ability to work with a global mindset
  
  

Education and Skills:

• Bachelor’s or master’s degree, preferably in Journalism, English, Communications, Technical Writing, or Business Writing (or equivalent industry-based qualifications).
• Arabic speaking and written communication skills preferable.
• Experience working within a professional services organization, media agency, or fast paced environment.
  
  

Experience:

• 8+ years of experience in content creation, writing, or related fields, preferably within a professional services environment.
• Experience in developing content for diverse channels, including digital, print, and social media.
• Industry knowledge in financial services, energy, government and infrastructure, retail and consumer sectors.
• Proven experience in creating diverse content types, including articles, thought leadership pieces, and LinkedIn blogs and social media posts
• Ability to analyse and interrogate data to unearth unique stories.
  
  

Ideally, you’ll also have:

• Flexibility to respond to content needs across varying time zones, with occasional long hours required.
• Moderate travel may be necessary.
• Ability to leverage GenAI to generate insights, personalize content, and optimize user engagement.
• Strong problem-solving abilities, innovating solutions that align leadership expectations for optimal results.
  
  

What We Offer You

At EY, we’ll develop you with future-focused skills and equip you with world-class experiences. We’ll empower you in a flexible environment, and fuel you and your extraordinary talents in a diverse and inclusive culture of globally connected teams. Learn more.

Are you ready to shape your future with confidence? Apply today.

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EY | Building a better working world

EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets.

Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow.

EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions. Fueled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories