Assistant Manager - Motorsports Marketing (COR416)

Qiddiya Investment Company is on a mission to create an extraordinary entertainment and cultural hub in Saudi Arabia. We are currently seeking an Assistant Manager - Motorsports Marketing to join our dynamic team, tasked with promoting our exciting motorsports programs and events.

This role is vital to the success of our motorsport initiatives, where you will craft and execute innovative marketing strategies to engage audiences and elevate the Qiddiya brand in the motorsports arena. You will work collaboratively with a talented team to ensure that our marketing efforts resonate with racing enthusiasts and the broader community, fostering interest and participation in our motorsports offerings.

Responsibilities

• Supporting the marketing manager through consistent updates across strategy/development, the corporate marketing team, and other relevant stakeholders
• Reporting on marketing activities for the pillar while maintaining alignment with the corporate messaging and master brand ethos
• Consolidate the motorsports core assets' strategic objectives, proof points, and messaging along with target markets
• Maintain all the messaging/main highlights for each core asset and the asset class itself associated with the motorsports marketing campaigns and initiatives
• Alignment of look and feel, messaging, content, and visuals used in any activations, along with confirmation on merchandise items being selected for these activations
• Support all announcements for sports core assets, including messaging, press releases, social posts, renders, visuals, video productions, KVs design, media campaign selections, and target markets to be able to develop a full, comprehensive campaign along with the timeline of launch
• Highlight opportunities for the sports core assets within the city narratives and activations, and in B2B events such as conferences, exhibitions, and networking sessions through developing curated content to support building the awareness of the offering
  
  
  

Requirements

• Bachelor's degree in Marketing, Sports Management, Business Administration, or a related field
• 3-5 years of experience in marketing, preferably within the sports or motorsports industry
• Strong understanding of motorsports culture and audience engagement
• Experience in social media marketing and digital promotional strategies
• Excellent communication, presentation, and interpersonal skills
• Proven ability to manage multiple projects and deadlines in a fast-paced environment
• Creative thinking with a results-oriented mindset
• Strong analytical skills with the ability to evaluate campaign performance and derive actionable insights
  
  
  

Benefits

• 5+ years of experience in a similar role
• Bachelor's degree in Marketing, Management, or a related field
• Proven experience in motorsports marketing or a closely related field, with a strong grasp of fan engagement and sponsorship activation
• Excellent verbal and written communication skills, with the ability to craft compelling narratives tailored to diverse audiences
• Expertise in developing and executing integrated marketing communication strategies across digital, broadcast, and experiential platforms
• Demonstrated leadership with a successful track record of managing teams, partners, and high-profile campaigns