Assistant Manager - Gaming Marketing (COR415)

Qiddiya Investment Company is redefining entertainment in Saudi Arabia, and we're excited to invite an innovative and passionate Assistant Manager - Gaming Marketing to join our team. As an integral part of our gaming division, you will be tasked with developing and executing marketing strategies that amplify our gaming offerings and engage our target audience.

Your creativity and understanding of the gaming landscape will help us shape our branding, promotional campaigns, and audience outreach, making a lasting impact on gamers and non-gamers alike. You will work alongside talented professionals to elevate Qiddiya's reputation as a leading destination for gaming enthusiasts in the region.

Responsibilities

• Supporting the marketing manager through consistent updates across strategy/development, the Corporate marketing team, and other relevant stakeholders
• Reporting on marketing activities for the pillar while maintaining alignment with the corporate messaging and master brand ethos
• Consolidate the gaming core assets' strategic objectives, proof points, and messaging along with target markets
• Maintain all the messaging/main highlights for each core asset and the asset class itself associated with the gaming marketing campaigns and initiatives
• Alignment of look and feel, messaging, content, and visuals used in any activations, along with confirmation on merchandise items being selected for these activations
• Support all announcements for sports core assets, including messaging, press releases, social posts, renders, visuals, video productions, KVs design, media campaign selections, and target markets to be able to develop a full, comprehensive campaign along with the timeline of launch
• Highlight opportunities for the gaming core assets within the city narratives and activations, and in B2B events such as conferences, exhibitions, and networking sessions through developing curated content to support building the awareness of the offering
  
  
  

Requirements

• Bachelor's degree in Marketing, Game Design, Business Administration, or a related field
• 4-5 years of experience in marketing, with a focus on gaming or entertainment
• Proven experience in gaming marketing or a related field, with a deep understanding of gamer communities and industry trends
• Excellent verbal and written communication skills, adept at crafting engaging content and campaign messaging
• Strong ability to develop and implement integrated marketing communication strategies across digital, social, and experiential channels
• Demonstrated leadership with a successful track record of managing teams, influencers, and cross-functional marketing efforts
• Exceptional project and time management skills, with the ability to multitask and deliver results in fast-paced, deadline-driven environments