Area Sales Manager

We are partnering with a Leading Food Manufacturer offering a diverse range of food products in the Region. They are looking for a Proficient and experienced Area Sales Manager to lead and oversee their sales initiatives in Riyadh.

The ideal candidate will drive business growth, ensure operational efficiency, and cultivate strong relationships with key stakeholders, including distributors, co-ops, and key accounts. A strong background in trade marketing, FMCG distribution, and an in-depth understanding of Riyadh market are essential for success in this role.

Key Responsibilities:

• Strategic Business Development:
• Develop and execute comprehensive business strategies to achieve growth targets and align with company objectives.
• Identify and capitalize on new business opportunities to expand market presence and drive sales growth.
• Lead market analysis efforts to monitor trends, competitors, and customer needs, adapting strategies accordingly.
• Operational Oversight:
• Manage daily operations across sales, marketing, finance, and HR functions to ensure seamless operations and adherence to company standards.
• Oversee budget planning, monitor financial performance, and ensure effective cost management.
• Implement operational improvements to enhance efficiency and drive continuous process enhancements.
• Stakeholder Relationship Management:
• Act as the primary point of contact for all key stakeholders, including distributors, co-ops, and major accounts.
• Build and maintain strong relationships to support collaboration, align on goals, and address concerns promptly.
• Represent the company at industry events and conferences to strengthen brand presence and foster strategic partnerships.
• Sales and Marketing Coordination:
• Develop and implement targeted sales and marketing strategies that support business growth and customer engagement.
• Collaborate with distributor sales teams, providing guidance, training, and performance feedback to achieve desired sales outcomes.
• Monitor the effectiveness of marketing campaigns and adapt tactics to maximize reach and impact.
• Customer Satisfaction and Service Excellence
• Ensure a high level of customer satisfaction by addressing inquiries and resolving issues effectively.
• Work closely with key accounts to understand their needs and customize solutions that foster loyalty and long-term partnerships.
• Compliance and Risk Management:
• Ensure compliance with local laws and regulations, proactively managing risks associated with country operations.
• Maintain updated knowledge of local industry standards and adjust operations as needed to ensure legal compliance.
• Reporting and Performance Review:
• Prepare and present regular reports to senior management, detailing operational performance, market insights, and progress against goals.
• Conduct regular performance reviews for the distributors sales team, providing constructive feedback and supporting their development.
  
  
  

Key Qualifications:

• Bachelors degree in Business Administration, Management, or a related field.
• Minimum of 5 years in a similar role with a proven track record in driving business growth, preferably within the same sector.
• Strong understanding of the local Saudi market and FMCG distribution.
• Demonstrated ability to lead, inspire, and manage a cross-functional team.
• Proven experience in budget management and financial analysis.
• Excellent communication and interpersonal skills, with fluency in both English and Arabic.
• Strong analytical and reporting skills to inform strategic decision-making.
• Familiarity with local laws and regulations affecting business operations.