Trade Marketing Specialist

The Trade Marketing Specialist will support the execution of trade marketing initiatives for Coty’s Color category in the Kingdom of Saudi Arabia, ensuring strong in-store visibility, effective promotions, and optimized trade investments.

This role will work closely with the Trade Marketing Manager, distributors, and cross-functional teams to deliver high-quality execution across traditional trade, modern trade, and e-commerce channels, while adapting global strategies to the local KSA market.

Key Responsibilities

• Support the development and execution of trade marketing plans for the Color category in KSA, in line with global and regional strategies.
• Assist in implementing activation plans across traditional trade, modern trade, and e-commerce channels to drive visibility and sales.
• Collaborate with the Trade Marketing Manager on customer and distributor plans.
• Work closely with Sales and Brand teams to translate brand initiatives into effective in-store and online activations.
• Execute promotional calendars, campaigns, and product launches across key retailers.
• Track sell-in and sell-out performance and support in identifying opportunities for improvement.
• Assist in monitoring trade spend and A&CP budgets to ensure efficient use of resources.
• Support demand planning and forecasting processes in coordination with Sales teams.
• Gather and analyze shopper and market insights to support category growth.
• Coordinate with distributors to ensure timely and accurate execution of agreed plans.
• Support in maintaining strong in-store execution, including planograms and visual merchandising standards.
• Adapt global toolkits and campaigns to local market needs under guidance.
• Track and report on campaign performance, highlighting key learnings.
• Conduct basic competitive analysis on pricing, promotions, and market activity.
• Support relationship building with key retailers and partners.
  
  

Qualifications & Experience

• Bachelor’s degree in marketing, Business Administration, or a related field.
• 2–4 years of experience in trade marketing, sales, or related roles, preferably in FMCG or beauty.
• Exposure to the Color cosmetics category is a plus.
• Basic understanding of the KSA retail landscape (modern trade, traditional trade, e-commerce).
• Strong analytical skills with the ability to work with sales data.
• Good financial awareness; exposure to trade spend management is a plus.
• Proficiency in Microsoft Excel and PowerPoint.
• Good communication skills in English; Arabic is a plus.
  
  

Key Competencies

• Commercial mindset with a focus on execution
• Strong organizational and coordination skills
• Attention to detail and ability to follow through
• Analytical thinking and willingness to learn
• Team player with collaborative approach
• Adaptability in a fast-paced environment
• Interest in beauty and makeup trends