Senior Sales Manager

Company Description

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Job Description

Basic Function The Senior Sales Manager of Fairmont Ramla Riyadh is responsible for driving the hotel's revenue through the development and execution of strategic sales plans. The role involves identifying new business opportunities, maintaining relationships with high-value clients, and managing key accounts within the luxury market segment. The Senior Sales Manager works closely with both internal teams and clients to ensure a seamless guest experience, from initial contact to post-event follow-up. This position requires a highly motivated and results-driven professional with a deep understanding of the luxury hospitality market.

Key Responsibilities: Sales Strategy & Planning:

• Develop and implement strategic sales plans to achieve revenue targets for rooms, meetings, events, and food & beverage within the luxury market.
• Identify and target new business opportunities, including corporate, MICE (Meetings, Incentives, Conferences, and Exhibitions), leisure, and group markets.
• Monitor competitor activity and industry trends to identify new opportunities and adjust strategies as needed.
• Collaborate with the Director of Sales to align sales efforts with overall hotel objectives. Client Relationship Management:
• Cultivate and maintain long-term relationships with key clients, including corporate accounts, event planners, travel agencies, and VIP clients.
• Serve as the primary point of contact for key accounts, handling negotiations, contracts, and follow-ups.
• Ensure personalized and high-touch service for luxury clients, addressing their unique needs and preferences.
• Conduct regular client meetings and events to deepen relationships and maximize revenue opportunities. Sales Execution & Lead Generation:
• Generate and qualify new leads to expand the hotel's client base.
• Meet or exceed individual and team sales targets for room nights, events, and revenue.
• Participate in industry events, conferences, and trade shows to network and attract new business.
• Collaborate with the marketing team on promotional campaigns, advertising, and brand initiatives to drive visibility and leads. Team Collaboration & Support:
• Work closely with the Revenue Management team to ensure proper pricing, availability, and inventory management for sales.
• Coordinate with the operations team (front office, catering, F&B, etc.) to ensure the seamless execution of client events and bookings.
• Mentor and support junior sales team members, providing guidance and leadership.
• Ensure that all proposals, contracts, and correspondence are executed in a timely and professional manner.
  
  

Qualifications

• Bachelor’s degree in Hospitality Management, Business Administration, Marketing, or a related field
• Master’s degree or professional certifications in sales or hospitality are preferred
• Minimum of 7–10 years of experience in sales
• Proven experience in the luxury hospitality or hotel industry
• Strong track record of achieving and exceeding sales targets
• Experience in managing key accounts and high-value clients
• Solid understanding of Corporate, MICE, and Leisure segments
• Proficiency in CRM systems and hotel software (e.g., Opera, Delphi, Salesforce)
• Strong negotiation, communication, and relationship-building skills
• Leadership experience with the ability to manage and develop a sales team
• Fluency in English is required; additional languages are an advantage
  
  

Additional Information

Your Team And Work Environment

In 1–2 sentences, introduce the team, hotel, or workplace in a way that reflects its culture.

Note: The description can be adjusted to meet specific local or legal requirements, such as work permits.

Our Commitment To Diversity & Inclusion

We are an inclusive company, and our goal is to attract, hire, and develop diverse talent.

Reporting & Administration

• Prepare and present sales reports, forecasts, and performance analysis to senior management.
• Track and manage sales leads and opportunities using CRM systems (e.g., Opera, Salesforce, Delphi).
• Ensure accurate records of all client interactions, leads, and bookings.
• Maintain up-to-date knowledge of market conditions, competitor offerings, and industry best practices.
  
  

Requirements

• Education: Bachelor's degree in Hospitality, Business Administration, Marketing, or a related field. A Master’s degree or industry certifications (e.g., CHME, CMP) is a plus.
• Experience: Minimum of 5–7 years of experience in sales within the luxury hotel or hospitality industry, with a proven track record of achieving sales targets and managing key accounts.
• Skills:
• Exceptional sales and negotiation skills, particularly within the luxury market.
• Strong understanding of the hotel industry, including MICE and leisure segments.
• Proficiency in CRM systems, hotel sales software (e.g., Opera, Delphi), and Microsoft Office Suite.
• Fluent in English; additional languages are highly desirable.
• Ability to think strategically and creatively, with excellent problem-solving skills.
  

Key Competencies

• Leadership: Ability to lead by example, providing guidance and support to the sales team.
• Client Focus: A deep commitment to delivering exceptional service and personalized experiences to high-end clientele.
• Communication: Strong interpersonal and communication skills to engage with clients and internal teams effectively.
• Time Management: Excellent organizational and multitasking skills, with the ability to prioritize tasks and meet deadlines.
• Analytical Thinking: Ability to analyze market data and sales trends to make informed decisions and adjust strategies accordingly.
• Negotiation Skills: Proven ability to negotiate and close high-value deals while maintaining profitability for the hotel.
  
  

Working Conditions

• Full-time position with flexibility for evening and weekend work, depending on client needs and industry events.
• Travel may be required to meet with clients or attend industry events.
• Ability to work under pressure and meet sales targets in a competitive environment.
  
  

Compensation

• Competitive salary and commission structure based on performance.
• Benefits package may include healthcare, retirement plans, travel discounts, and other perks.