Senior Growth Specialist

Koinz is Saudi Arabia’s leading social food ordering experience — the app that transforms everyday coffee and dining into a fun, rewarding, and shareable lifestyle.

With 2.7M+ signups, Koinz is more than a loyalty app — it’s where Gen Z and young consumers discover brands, earn rewards, share experiences, and make food social.

Your Mission is to execute strategies to enhance customer acquisition, engagement, retention, and revenue generation. This role demands a creative, analytical, and results-driven individual who thrives in a fast-paced startup environment.

You will build the team, set the strategy, and own the number. This role reports directly to the CEO.

What You'll Own

• Strategy Development: Collaborate with the CVM team to design and implement advanced growth strategies aimed at increasing customer engagement and lifetime value.

• Data Analysis: Analyze customer data to identify trends, patterns, and opportunities for growth. Use insights to inform decision-making and strategy formulation. Utilize advanced analytical tools and methodologies to drive deeper insights.

• Campaign Management: Plan, execute, and optimize multi-channel marketing campaigns, including email, SMS, push notifications, and in-app messages. Lead the development of high-impact campaigns and oversee their execution.

• Customer Segmentation: Develop and refine customer segmentation models to deliver personalized marketing messages and offers. Implement and manage sophisticated segmentation techniques to enhance personalization.

• Performance Tracking: Monitor and report on key performance indicators (KPIs) related to customer acquisition, engagement, retention, and revenue growth. Provide actionable insights to improve performance. Conduct in-depth performance analysis and present findings to senior leadership.

• Collaboration: Work closely with cross-functional teams including Product, Marketing, and Data Analytics to ensure alignment and execution of growth initiatives. Act as a key liaison between teams to drive strategic initiatives.

• Innovation: Stay up-to-date with industry trends and best practices in growth marketing. Experiment with new channels, tools, and tactics to drive growth. Identify and implement innovative growth strategies.
  
  What You Are

• Bachelor's degree in Marketing, Business, Economics, or a related field.

• 3-5 years of experience in growth marketing, customer value management, or a related role, preferably within a tech startup or digital environment.

• Strong analytical skills with proficiency in data analysis tools and techniques.

• Excellent communication and interpersonal skills.

• Creative thinking and problem-solving abilities.

• Proficiency in marketing automation tools and CRM systems such as Firebase or any alternative, and WebEngage, or any alternative.

• Ability to work independently and as part of a team in a fast-paced, dynamic environment.