Senior Digital Marketing Specialist - Part time - Remote

Summary

We are hiring for a client seeking an experienced and results-driven Senior Digital Marketing Specialist to manage, execute, and optimize paid advertising campaigns across multiple digital platforms. The ideal candidate should have strong analytical skills, hands-on experience managing advertising budgets, and a proven ability to improve campaign performance, drive conversions, and maximize return on ad spend (ROAS).

Job Responsibilities

• Plan, execute, manage, and optimize paid advertising campaigns across Meta (Facebook & Instagram), Google, TikTok, and Snapchat.
• Manage campaign setup, audience targeting, budgets, bidding strategies, and conversion optimization.
• Conduct A/B testing of ad creatives, audiences, messaging, and campaign strategies to improve performance.
• Monitor and analyze key performance indicators (KPIs), including CAC, CPA, ROAS, CTR, and conversion rates.
• Implement, monitor, and troubleshoot conversion tracking using GA4, Google Tag Manager (GTM), and advertising pixels.
• Analyze campaign performance and prepare actionable reports with insights and optimization recommendations.
• Identify opportunities to improve campaign efficiency, reduce acquisition costs, and maximize advertising returns.
• Collaborate with creative teams and other stakeholders to develop and refine advertising creatives aligned with campaign objectives.
• Take ownership of campaign performance and continuously implement strategies to achieve marketing goals.
  
  

Job Requirements

• Proven experience in digital marketing, particularly in managing and optimizing paid advertising campaigns.
• Strong analytical thinking and the ability to interpret campaign data and translate insights into actionable strategies.
• Demonstrated ability to manage advertising budgets and optimize campaigns based on performance metrics.
• Strong sense of ownership, accountability, and ability to work independently.
• Proactive approach to campaign optimization and problem-solving.
• Excellent communication and collaboration skills.
• Strong prioritization and time management skills.
  
  

Technical Skills & Tools

• Meta Ads Manager (Facebook & Instagram).
• Google Ads.
• TikTok Ads Manager.
• Snapchat Ads Manager.
• Google Analytics 4 (GA4).
• Google Tag Manager (GTM).
• Conversion pixels and event tracking implementation.
• Reporting and analytics dashboards (Looker Studio preferred).