Marketing Manager

COGNNA is a fast-growing cybersecurity startup redefining how businesses secure their operations. Our AI-powered SaaS platform enables organizations—ranging from agile startups to large enterprises—to detect, prevent, and respond to threats with precision and speed. Headquartered in Riyadh, Saudi Arabia, we’re on a mission to empower businesses locally and globally to build resilient and cost-effective security operations.

As a Marketing Manager, you will be the driving force behind executing COGNNA’s growth engine and amplifying our brand presence. In this role, you’ll manage and execute multi-channel marketing initiatives across demand generation, digital marketing, content creation, and local event management. You’ll work closely with product, sales, and leadership teams to generate pipeline, optimize campaigns, and elevate our market positioning.

This is a high-impact role that blends tactical execution, creative problem-solving, and data-driven optimization in a fast-paced, startup environment.

What You’ll Do

• Execute Marketing Strategy: Translate high-level business goals into actionable, data-driven marketing campaigns to drive local awareness and customer acquisition.
• Drive Demand Generation: Run high-converting lead generation campaigns focused on MQL growth, pipeline acceleration, and sales enablement.
• Create Content & Brand Assets: Write and coordinate compelling marketing materials—including blogs, case studies, website copy, and email newsletters—that resonate with cybersecurity buyers.
• Manage Digital Channels: Directly oversee and optimize daily operations for SEO, PPC/paid media, email marketing, and social media platforms.
• Support Go-to-Market (GTM): Coordinate and execute marketing rollouts for new product features and launches in alignment with product and sales timelines.
• Coordinate Events & Community: Organize local cybersecurity community events, webinars, and trade show participations to build brand affinity.
• Collaborate on Partnerships: Execute co-branded campaigns and joint initiatives with strategic partners.
• Implement PLG Tactics: Support product-led growth initiatives by optimizing user onboarding communications and digital touchpoints to drive self-serve adoption.
• Track & Optimize Performance: Monitor campaign KPIs, analyze traffic/conversion metrics, and prepare weekly performance reports to optimize ROI.

Requirements

• 7+ years of experience in B2B SaaS marketing, ideally in cybersecurity or a related space, with a minimum of 3 years in a managerial role.
• Proven track record of managing successful digital marketing and demand generation campaigns.
• Hands-on expertise with CRM and marketing automation tools (e.g., HubSpot, HubSpot Marketing Hub).
• Strong proficiency in digital marketing tools (Google Analytics, Google Ads, LinkedIn Campaign Manager, SEO tools).
• Excellent copywriting, storytelling, and content creation skills.
• A data-driven mindset with the ability to analyze campaign performance and suggest actionable improvements.
• Strong project management skills with the ability to juggle multiple campaigns simultaneously.
• Familiarity with PLG (Product-Led Growth) frameworks and funnel optimization is a strong plus.
• A genuine interest in cybersecurity and a desire to learn the technical nuances of the industry.

Skills & Strengths

• Agile and resourceful; comfortable executing hands-on in a fast-paced startup environment.
• Exceptional communication, presentation, and collaborative skills.
• Strong organizational skills and sharp attention to detail.
• Basic understanding of cybersecurity principles and enterprise B2B buying cycles.

Education & Language

• Bachelor's degree in Marketing, Business, Computer Science, or a related field.
• Fluent in Arabic and English (both written and spoken) is preferred.

Benefits

Competitive Package – Salary + equity options + saving plan
Onsite Experience – Work from our office in Riyadh, KSA
Team of Experts – Work with designers, engineers, and security pros solving real-world problems
Growth-Focused – Your ideas ship, your voice counts, your growth matters
Global Impact – Build products that protect critical systems and data