Expert Lead – Haleon Saudi Arabia

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

Job Purpose

Accountable for growing Haleon Saudi Arabia’s Expert business sales and impact by establishing a very efficient and strong go to market model, leveraging digital capabilities, strengthening HCP and DHCP pharmacist recommendation, advocacy and engagement for Haleon brands. The role leads the Saudi Expert strategy and execution agenda across sales, tender participation, medical detailing, expert marketing, omnichannel activations, KOL engagement, scientific education, field force effectiveness and compliant third-party interactions. The role ensures local execution is aligned with Haleon global guidelines, regional priorities, Saudi regulatory requirements and the highest standards of governance, compliance and business integrity.

Key Responsibilities

• Develop and execute the Saudi Expert strategy to increase sales in health care institutions (including tenders), HCP/DHCP prescription, recommendation and pharmacist advocacy for Haleon brands, ensuring strong linkage to commercial priorities, brand strategies and local market opportunities.
• Drive expert marketing plans through effective allocation of budget and resources across face-to-face detailing, sampling, HCP/HCO meetings, scientific conferences, medical education, audio-visual activities, digital medical activations and omnichannel engagement.
• Lead medical detailing strategy, including field force sizing, geographic deployment, customer targeting, coverage, frequency, workload, call quality, KPIs, productivity and field force optimization in line with global guidance and regional strategic priorities.
• Translate global and regional Expert practices into Saudi-specific operating plans, ensuring strong adaptation to local customer needs, regulatory expectations, marketplace dynamics and Haleon ways of working.
• Lead, coach and develop Expert team members and people managers, including selection, onboarding, retention, performance management, capability building, coaching, tactical planning and continuous motivation of teams.
• Collaborate with HR to build reward, recognition, learning and development plans for the Expert team, including incentive principles, recognition programs, capability curricula, role expansion and career development opportunities.
• Drive best-in-class risk management and governance processes, including SOP adherence, internal monitoring, decision-making controls and proactive identification and mitigation of risks linked to interactions with HCPs, HCOs, medical associations, government officials, dental schools and pharmacists.
• Work closely with Marketing, Medical, Regulatory, Commercial Excellence, Sales, Supply and Regional/Global Expert teams to convert the broader Expert strategy into clear local execution plans, priorities and measurable outcomes.
• Lead pre-launch Expert and medical detailing plans for innovations in partnership with local and regional commercial teams, ensuring launch readiness, customer engagement plans and compliant educational materials.
• Build and manage HCP/DHCP endorsement programs, including database quality, customer segmentation, reporting, validation, speaker engagement, sponsorships, disease awareness campaigns, digital expert activation, clinic branding and sampling excellence.
• Manage third-party and outsourced Expert-related arrangements in partnership with Legal, Procurement, Compliance and HR, including contracts, payment terms, communication standards, training, code of conduct, ABAC requirements and performance delivery.
• Oversee agency and supplier interactions for Expert marketing activities, including campaign design, medical detailing toolkits, brand-related expert materials, approvals and compliance with Haleon policies and Saudi regulatory requirements.
• Shape and accelerate Expert omnichannel engagement in Saudi Arabia, ensuring coordination with regional/global direction and effective integration of digital capabilities, data, CRM/SFA insights and field execution.
• Provide clear business updates, insights and recommendations to the Saudi Leadership Team on Expert performance, opportunities, risks, competitive intelligence and actions required to accelerate growth.
  
  
  

Qualifications & Skills

• Generally 7–10 years of experience in Pharma, Consumer Health or a relevant healthcare/commercial environment, with significant experience in Expert Marketing, Medical Detailing, Sales or Commercial Management.
• Strong previous experience leading or working closely with an Expert / Medical Detailing function, ideally in Saudi Arabia or the broader GCC / Middle East region.
• Extensive knowledge of global and regional Expert practices, including HCP/DHCP engagement models, field force effectiveness, expert marketing activation, omnichannel expert engagement, KOL management, scientific education and compliant recommendation-building approaches.
• University degree in Pharmacy, Veterinary Medicine, Sciences, Business, Marketing or a related field. MBA or Master’s degree is a plus.
• Strong commercial business acumen with the ability to connect Expert strategies to sales, market share, recommendation share and brand growth outcomes.
• Strong understanding of Saudi healthcare, pharmacy, HCP/DHCP and regulatory environment is highly preferred.
• Excellent communication, negotiation, stakeholder management and influencing skills across internal and external stakeholders.
• Strong knowledge of Expert Marketing, Business Management, Field Force Effectiveness and customer engagement excellence.
• High interpersonal effectiveness, with the ability to build trust, collaborate across boundaries and lead through influence.
• Strategic agility with strong execution discipline, analytical thinking and ability to convert insights into practical action plans.
• Strong people leadership capability, including coaching, feedback, talent development, performance management and motivation of teams.
• High standards of compliance, governance and integrity, with strong understanding of responsible engagement with HCPs, HCOs, suppliers and third parties.
  
  
  

Key Success Measures

• Growth in Sales, Expert-driven recommendation, prescription and advocacy KPIs for priority Haleon brands.
• Improved field force productivity, coverage, frequency, call quality and customer engagement outcomes.
• Strong execution of local Expert priorities aligned with global and regional direction.
• High-quality, compliant and timely delivery of expert marketing activations, scientific education and KOL engagement.
• Improved team capability, engagement, retention and leadership strength within the Saudi Expert organization.
• Robust governance, risk management and adherence to Haleon policies, ABAC standards and Saudi regulatory requirements.
  
  
  

Haleon Behaviours & Leadership Expectations

• Act with integrity and consistent role model Haleon values and behaviours.
• Focus on delivering everyday health with humanity for Saudi consumers and healthcare professionals.
• Build strong partnerships across local, regional and global teams, creating clarity, ownership and shared accountability.
• Lead with curiosity, external focus, data-driven decision-making and continuous improvement mindset.
• Create a motivating, inclusive and performance-oriented team environment with strong coaching and psychological safety.
  
  
  

Job Posting End Date

2026-07-30

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.